数字青年持续使用AIGC行为的影响因素及组态路径研究  

Study on the Influencing Factors and Configuration Paths of Digital Youth’s Continuous Use of AIGC

作　　者：吴振洋 欧继花[2] Wu Zhenyang;Ou Jihua(College of Data Science and Information Engineering,Guizhou Minzu University,Guiyang Guizhou 550025;College of Communication,Guizhou Minzu University,Guiyang Guizhou 550025)

机构地区：[1]贵州民族大学数据科学与信息工程学院,贵州贵阳550025 [2]贵州民族大学传媒学院,贵州贵阳550025

出　　处：《情报探索》2025年第3期9-15,共7页Information Research

基　　金：贵州省哲学社会科学规划课题“数智赋能下数字编辑胜任力模型研究”(项目编号:23GZYB55)成果之一。

摘　　要：[目的/意义]探讨数字青年持续使用AIGC行为的影响因素及组态路径,以深化对数字时代用户与技术互动模式的理解,并为AIGC平台的优化与迭代提供实践启示。[方法/过程]基于信息系统成功模型(D&M)、技术接受与使用统一模型(UTAUT)和“刺激-有机体-反应”(S-O-R)分析框架,结合结构方程模型(SEM)和模糊集定性比较分析(fsQCA)方法,对312份由滚雪球抽样法收集的有效问卷进行数据分析。[结果/结论]信息质量、系统质量、服务质量、社会影响和便利条件均对数字青年持续使用AIGC意愿产生显著正向影响,而隐私担忧在意愿与行为之间的关系上具有显著负向调节作用。据此,拓展经典理论的应用疆界,并为AIGC平台指明质量驱动与环境驱动的发展路径。[Purpose/significance]This paper explores the influencing factors and configuration paths of digital youth’s continuous use of AIGC,in order to deepen the understanding of the interaction mode between users and technology in the digital age,and provide practical inspiration for the optimization and iteration of AIGC platform.[Method/process]Based on the Information system suc cess Model(D&M),the Unified Theory of Acceptance and Use of Technology(UTAUT)and the Stimulus-Organism-Response(S-O-R)analysis framework,combined with the structural equation model(SEM)and fuzzy set qualitative comparative analysis(fsQCA),this paper analyzes 312 valid questionnaires collected by snowball sampling method.[Result/conclusion]Information quality,system quality,service quality,social influence and convenience all have a significant positive impact on the willingness of digital youth to continue using AIGC,while privacy concerns have a significant negative moderating effect on the relationship between willingness and behavior.According to this,the application boundary of classical theory is extended,and the development path of quality-driven and environment-driven is pointed out for AIGC platform.

关 键 词：AIGC 数字青年 用户信息行为 持续使用行为 持续使用意愿 

分 类 号：G203[文化科学—传播学]