生成式AI用户采纳行为研究的现状与展望  

Research on Generative AI User Adoption Behavior:Current Status and Prospects

作　　者：代宝[1] 杨利英 郑怡晴 Dai Bao;Yang Liying;Zheng Yiqing(School of Management,Hefei University of Technology,Hefei Anhui 230009)

机构地区：[1]合肥工业大学管理学院,安徽合肥230009

出　　处：《情报探索》2025年第3期46-52,共7页Information Research

基　　金：国家社科基金一般项目“‘卡脖子’情境下使命导向型创新生态系统的构建策略研究”(项目编号:22BGL034)成果。

摘　　要：[目的/意义]本研究旨在揭示生成式AI用户采纳行为的主要影响因素。[方法/过程]利用Webster和Watson提出的IS用户行为研究文献综述方法,对国内外关于生成式AI用户采纳行为的36篇文献进行系统梳理,总结出生成式AI用户采纳的主要影响因素。[结果/结论]生成式AI用户采纳行为的影响因素主要包括:用户的心理动力因素、心理过程因素和心理特征因素,以及生成式AI的技术特征因素和社会性因素。建议未来的研究者拓展研究对象和研究情境、开展对其他类型生成式AI采纳行为的研究和跨文化研究、挖掘更多的情绪性影响因素以及从动态视角展开研究。[Purpose/significance]This paper aims to explore the main influencing factors of Generative AI user adoption behavior.[Method/process]Using the literature review method of IS user behavior proposed by Webster&Watson(2002),this paper systematically combs 36 literatures on the adoption behavior of generative AI users at home and abroad,and summarizes the main influencing factors of the adoption of generative AI users.[Result/conclusion]The influencing factors of users’adoption behavior of generative AI mainly include:users’psychological motivation factors,psychological process factors and psychological characteristic factors,as well as the technical characteristic factors and social factors of generative AI.It is suggested that future researchers should expand research objects and research situations,conduct research on other types of generative AI adoption behavior and cross-cultural research,explore more emotional influencing factors,and conduct research from a dynamic perspective.

关 键 词：生成式AI ChatGPT 采纳 接受 影响因素 

分 类 号：G252[文化科学—图书馆学]