农村电商促进乡村创新创业的资源效应和融合效应——基于中国1546个县域数据的实证分析  

The Resource Effect and Integration Effect of Rural E-commerce in Promoting Rural Innovation and Entrepreneurship--Empirical Analysis Based on Data from 1546 Counties in China

作　　者：杨志安[1] 韩紫微 YANG Zhian;HAN Ziwei(School of Economics,Liaoning University,Shenyang 110036,China;Accounting Collage of Liaoning Financial Vocational College,Shenyang 110036,China)

机构地区：[1]辽宁大学经济学院,沈阳110036 [2]辽宁金融职业学院会计学院,沈阳110036

出　　处：《农业经济与管理》2025年第1期120-132,共13页Agricultural Economics and Management

基　　金：国家社会科学基金重大项目(22&ZD195);辽宁省教育厅基本科研项目(JYTQN2023231)。

摘　　要：促进乡村创新创业是事关实现乡村振兴和共同富裕目标的重要议题,农村电商作为乡村创新创业的关键抓手,其赋能作用亟待深入探讨。因此,以2014—2021年中国1546个县域为样本构建面板数据进行实证检验。研究发现,农村电商发展能够通过赋予乡村更多资源和促进城乡融合显著提高乡村创新创业水平。并且,农村电商对乡村创业的赋能效果更显著,对于乡村创新的赋能则在经济发达地区更加显著,同时,农村电商在促进乡村创新创业中存在县域产业结构异质性。为此,应加强对经济欠发达地区的直接性农业创新技术输出和农村科技服务支持,推动消费电商向产业电商转变;深化县域城乡融合,促进县域创业生态系统健康发展;加快县域城乡统一市场的建立,促进县域城乡要素平等交换和流动。因此,应解释农村电商对乡村创新创业的赋能机制,探索形成可复制的乡村数字化转型路径,这为全面推进乡村振兴和实现共同富裕提供决策依据。Promoting rural innovation and entrepreneurship is an important issue related to effectively promoting rural revitalization and achieving common prosperity.To explore the key role of rural e-commerce in promoting rural innovation and entrepreneurship,panel data was constructed from 1546 counties in China from 2014 to 2021 for empirical testing.It was found that the development of rural e-commerce can significantly improve the level of rural innovation and entrepreneurship by endowing rural areas with more resources and promoting urban-rural integration.Moreover,the empowerment effect of rural e-commerce on rural entrepreneurship is more significant,while the empowerment of rural innovation is more significant in economically developed areas.At the same time,there is heterogeneity in the county-level industrial structure of rural ecommerce in promoting rural innovation and entrepreneurship.Finally,we should strengthen direct agricultural innovation technology output and rural technology service support to economically underdeveloped areas,and promote the transformation of consumer e-commerce to industrial e-commerce;Deepen the integration of urban and rural areas in counties and promote the healthy development of entrepreneurial ecosystems in counties;accelerate the establishment of a unified market for urban and rural areas in counties,and promote equal exchange and flow of factors between urban and rural areas in counties.

关 键 词：农村电商 乡村创新创业 资源效应 融合效应 

分 类 号：F320.3[经济管理—产业经济]