符号学视域下的博物馆文创产品设计应用研究  

Research on the Application of Museum Cultural and Creative Product Design from the Perspective of Semiotics

作　　者：王昕 谢舒平 彭宝怡 Wang Xin;xie Shuping;Peng Baoyi(Division of Arts of Shenzhen University,Shenzhen 518060,China)

机构地区：[1]深圳大学艺术学部,广东深圳518060

出　　处：《艺术与设计(理论版)》2025年第3期28-30,共3页Art and Design

基　　金：教育部产学合作协同育人项目2024年第一批次立项项目项目编号:230905862161315。

摘　　要：文章通过分析我国博物馆文创现状,以及博物馆所在地域文化特色,基于符号学理论将博物馆历史文物拆解为符号元素与文化内涵,并以深圳市南山博物馆石湾窑陶狮子为例,进行博物馆文创产品的创新设计实践。结合文创消费需求深化文创设计应用研究,提出与消费者情感链接的设计范式,能解决博物馆文创产品形式单一、缺乏在地特色等问题,从而强化文创产品设计在博物馆文化科普和传播方面的积极作用。Through analyzing the current situation of museum cultural and creative industries in China,as well as the cultural characteristics of the regions where museums are located,innovative design practices of museum cultural and creative products are carried out.The design practices are taking the Shiwan Kiln pottery lion of Nanshan Museum in Shenzhen as an example.Based on semiotic theory,the historical relics of museums are decomposed into symbolic elements and cultural connotations.Deepening the research on the application of cultural and creative design based on consumer demand,proposing a design paradigm that is emotionally linked to consumers,can solve the problems of single form and lack of local characteristics in museum cultural and creative products,thereby strengthening the positive role of cultural and creative product design in museum cultural popularization and dissemination.

关 键 词：博物馆文创 文创产品设计 符号学理论 南山博物馆 

分 类 号：J524.1[艺术—艺术设计]