基于战略钟理论的区域农产品品牌价值提升策略——以临渭葡萄为例  

Brand value promotion strategies of regional agricultural products based on strategic clock theory taking Linwei grape as an example

作　　者：李娜娜 郭磊磊 LI Nana;GUO Leilei(Faculty of Economics and Mangement,Shangluo University,Shangluo Shaanxi 726000,China)

机构地区：[1]商洛学院经济管理学院,陕西商洛726000

出　　处：《农业工程》2025年第3期168-172,共5页AGRICULTURAL ENGINEERING

摘　　要：以战略钟理论为基础,结合区域农产品临渭葡萄发展历程,探索区域农产品在发展过程中结合自身发展优势及发展特征,在区域公用农产品发展不同阶段、不同发展环境下实施集中成本领先(低价低值)、成本领先(低价战略)、混合(低成本高质量)、差异化(高值)和集中差异化(高价高值)发展战略,从而实现临渭葡萄品牌价值的提升,以期能够为其他区域农产品在发展过程中的不同阶段实施有效的发展战略提供借鉴。Based on strategic clock theory and combined with development history of regional agricultural products of Linwei grape,combination of regional agricultural products and development advantages and characteristics in development process were explored.Development strategies of concentrated cost leadership(low price and low value),cost leadership(low price strategy),mix(low cost and high quality),differentiation(high value),and concentrated differentiation(high price and high value)in different development stages and environments of agricultural products were continuously and effectively implemented so as to realize improvement of brand value of Linwei grape.It could provided reference for other regional agricultural products to implement effective development strategies in different stages of development.

关 键 词：战略钟理论 区域农产品 品牌价值 临渭葡萄 

分 类 号：S231[农业科学—农业机械化工程]