西班牙语形象规划:制定依据和建设机制  

Spanish Language Image Planning:Designing Basis and Construction Mechanism

作　　者：李思渊 LI Siyuan

机构地区：[1]浙江警察学院国际学院,浙江杭州

出　　处：《语言教育》2025年第1期59-66,131,共9页Language Education

基　　金：2025年浙江省教育科学规划课题“语言教育规划视域下的语言形象国际比较研究”(项目编号:2025SCG302)相关成果。

摘　　要：语言形象规划是语言规划中较为新近的研究领域,西班牙语在国际推广中的形象规划颇具参考价值。以“分布多元内核统一”的西语本体和“文化多元认同统一”的西语政策为依据,西班牙的语言文化推广机构塞万提斯学院确定“多元一体”的西语形象。通过梳理塞万提斯学院主办的近二十年年报、语言教育项目、历届跨国学术会议可以发现,西语国家学术力量、国家部委、语言文学界名人名仕,甚至政界元首多方力量联合,共同形成“扎根学术调研、对接行业需求、拓展国际影响”的语言形象建设机制。希望西班牙语的形象规划举措,能为汉语相关研究提供有益参考。Language image planning is a relatively new research field in language planning.The image planning of Spanish in international promotion is of great referencial value.Based on the Spanish ontology of“diversified in geography while unified in grammar”and the Spanish language policy of“diversified in culture while unified in identity”,EL Instituto Cervantes,the Spanish language and cultural promotion institution,has formulated a“unity in diversity”language image for Spanish.By combing through its annual reports in the past two decades,language education projects,and previous international academic conferences,it can be found that in Spanish-speaking countries,the academic institutions,national departments,celebrities in the related field,and even political leaders jointly form a language image construction mechanism of“digging into academic researches,catering to market demands,and expanding international influence”.It is hoped that the image planning measures of Spanish can provide useful references for relevant Chinese language researches.

关 键 词：语言政策与语言规划 语言形象规划 西班牙语形象 

分 类 号：H0[语言文字—语言学]