数商兴农战略下特色农产品产业高质量发展的对策研究——以山东省滨州市为例  

Study on Consumption Recovery and Optimization Countermeasures of Rural Characteristic Industries under the Strategy of“Developing Agriculture through Digital Commerce”-Taking Binzhou City as an Example

作　　者：薛连栋 王鸣宇 石淑翠 Xue Liandong;Wang Mingyu;Shi Shucui(Qingdao Huanghai College,Qingdao,Shandong 266427)

机构地区：[1]青岛黄海学院,山东青岛266427

出　　处：《中国商论》2025年第6期27-30,共4页China Journal of Commerce

基　　金：2024年国家级大学生创新创业训练计划“数智果兴——数商驱动农业革新,铸就果业产业振兴的中国典范(以阳信县为例)”(202413320032S)。

摘　　要：大力发展县域特色产业,推动区域经济高质量发展,是实现乡村特色产业振兴的关键。目前,我国多地积极探索数商兴农新路径,为实现特色产业的经济价值提供了解决方案。面对新的机遇,山东省滨州市虽然通过政策配套、电子商务、产品品类等方式推进特色产业发展,但仍面临附加值低下、利益分配失衡、品牌内涵薄弱、人才流失严重等结构性挑战。滨州市应着力通过“四化联动”破局:产业链现代化、协同优化分配机制、品牌建设本地化、人才培养融合发展,以此提振消费市场,系统激活乡村振兴的内生动力。Vigorously developing characteristic industries in counties and promoting the high-quality development of the regional economy are important elements for the revitalization of characteristic industries in the countryside.At present,many places in China are actively exploring the new path of digital business to promote agriculture,which provides a program for the economic value of the construction of characteristic industries.In the face of new opportunities,although Binzhou City promotes the development of speciality industries through policy support,e-commerce,product categories,etc.,it faces challenges such as low value-added,imbalanced distribution of benefits,weak brand connotations,and serious brain drain.It is suggested that Binzhou City should focus on the“four linkages”to break the current situation:modernization of the industrial chain,optimization of the distribution mechanism,localization of brand building,and integration of talent training,thereby boosting the consumer market and systematically activating the endogenous power of rural revitalization.

关 键 词：数商兴农 特色产业 电子商务 滨州市 乡村振兴 

分 类 号：F724.6[经济管理—产业经济]