基于网络游记的山东省乡村夜间旅游经济发展研究  

Research on the Development of Rural Night Tourism Economy in Shandong Province Based on Online Travel Blogs

作　　者：李小娟[1] 张婷 Li Xiaojuan;Zhang Ting(Shandong Management University,Jinan,Shandong 250357)

机构地区：[1]山东管理学院,山东济南250357

出　　处：《中国商论》2025年第6期77-81,共5页China Journal of Commerce

基　　金：山东省人文社会科学课题“文旅融合背景下山东省乡村夜间旅游提质增效对策研究”(2022-ZXWL-17)。

摘　　要：本文以竹泉村、彩虹小镇、牛楼小镇、魏集古镇、中郝峪村为典型案例,依据具身理论,对这5个乡村夜间旅游目的地的游客感知体验的情况展开分析。结果表明:(1)5个乡村夜游夜景漂亮、美食丰富、活动充实,游客的情感倾向于正向和中性,少数负向情感说明有待完善。(2)游客在5个乡村开展夜间旅游活动时,拼接景观类占比较大,这让乡村夜游失去了原本应有的乡村主题。(3)综合性旅游目的地对夜间旅游游客的吸引力较大,可以获得更好的体验感。据此,本文进一步总结山东省乡村夜间旅游经济发展中存在的问题,并提出在文旅融合背景下,旅游产品体系策划、夜间景观构建、体验便捷舒适、环境营造等高质量发展对策,助力乡村旅游实现可持续发展。Based on embodied theory,this article takes Zhuquan Village,Rainbow Town,Niulou Town,Weiji Ancient Town,and Zhonghaoyu Village as typical cases to analyze the development of night tourism in these five villages from the perspective of tourist experience.The results showed that:(1)Five rural night tourism sites have beautiful night scenes,rich cuisine,and abundant activities.Tourists'emotions tend to be positive and neutral,with a few negative emotions indicating that further improvement is needed.(2)When tourists carry out night tourism activities in these five rural areas,the proportion of spliced landscapes is significant,which makes rural night tourism lose its original rural theme.(3)Comprehensive tourism destinations have a strong appeal to night tourists and can provide a better experience.This article summarizes the problems in the development of the rural night tourism economy in Shandong Province and proposes high-quality development strategies such as tourism product system planning,night landscape construction,convenient and comfortable experiences,and environmental creation under the background of cultural tourism integration,contributing to the sustainable development of rural tourism.

关 键 词：乡村夜间旅游 网络游记 游客体验 夜间经济 农村经济 乡村振兴 文旅融合 

分 类 号：F590.3[经济管理—旅游管理] F207[经济管理—产业经济]