助力乡村产业发展的新内源嵌入发展模式研究——以嘉兴市绿江葡萄专业合作社为例  

Research on the New Endogenous Embedded Development Model for Rural Industrial Development--A Case Study of Lvjiang Grape Professional Cooperative in Jiaxing City

作　　者：朱婧珊 陈宇昕 王利新 姜羽华 Zhu Jingshan;Chen Yuxin;Wang Lixin;Jiang Yuhua(Jiaxing University,Jiaxing City,Zhejiang 314000)

机构地区：[1]嘉兴大学,浙江嘉兴314000

出　　处：《中国商论》2025年第6期152-156,共5页China Journal of Commerce

基　　金：嘉兴学院2023年国家级大学生创新创业训练计划项目“绿色投资对企业竞争力的影响机制与路径研究——基于重污染企业面板数据分析”(202310354019)的部分研究成果。

摘　　要：乡村产业振兴是全面推进乡村振兴的关键环节,嵌入式新内源发展模式作为实现乡村产业振兴的有效途径,为实现乡村发展提供了新思路。本文以嘉兴市绿江葡萄专业合作社为例,通过实地调研,深入剖析其发展模式及内在机理。研究发现,绿江葡萄专业合作社依托技术进步,推动产业种植、管理等方面实现优化升级,开创性地打造了水果行业的首张“碳标签”。同时,构建了以葡萄种植技术为核心,融合农业观光、休闲旅游、餐饮住宿等多元业态的特色产业绿色生态圈,显著提高了乡村产业竞争力。绿江葡萄专业合作社的成功实践,为乡村产业振兴与培育绿色生态提供了有益借鉴与启示。Rural industrial revitalization is an important part of the comprehensive promotion of rural revitalization.The embedded new endogenous development model,as an effective model for achieving rural industrial revitalization,provides a new development approach for achieving rural development.This study takes the Lvjiang Grape Professional Cooperative in Jiaxing City as an example and conducts on-site research to analyze its development model and underlying mechanisms.The study found that the Lvjiang Grape Professional Cooperative relies on technological progress to promote optimization in various aspects of the industry,including planting and management.It pioneered the creation of the first“carbon label”in the fruit industry.It has built a unique green ecological circle centered on grape cultivation technology,integrating diverse business formats such as agricultural tourism,leisure travel,and catering and accommodation.It has achieved a leap in the competitiveness of rural industries.The successful practice of the Lvjiang Grape Professional Cooperative provides useful lessons and insights for achieving rural industrial revitalization and cultivating a green ecological environment.

关 键 词：合作社 乡村产业振兴 嵌入式发展 新内源发展 生态圈 绿江葡萄专业合作社 

分 类 号：F327[经济管理—产业经济]