移动健康在我国农村地区推广利用的机遇与挑战:基于SWOT模型的分析  

Opportunities and challenges of mobile health promotion and utilization in rural areas of China:An analysis based on SWOT model

作　　者：郝安泰 丰志强 薛镇 HAO Antai;FENG Zhiqiang;XUE Zhen(School of Arts and Social Sciences,Hong Kong Metropolitan University;不详)

机构地区：[1]香港都会大学人文社会科学院,中国香港999077 [2]国家卫生健康委卫生发展研究中心 [3]北京大学经济学院

出　　处：《中国农村卫生事业管理》2025年第2期121-125,147,共6页Chinese Rural Health Service Administration

基　　金：国家卫生健康委医政司项目(CNHDRC-KJ-L-2023-55);中国博士后科学基金面上资助项目(2023M740873)。

摘　　要：随着全球化和信息化时代的到来,移动健康(mHealth)作为一种新兴的医疗服务模式,在全球范围内迅速发展并备受关注。在农村地区,移动健康技术的推广和应用,对于改善医疗资源分配不均、提升医疗服务可及性和效率具有重要意义。在移动健康的推广应用过程中,农村地区拥有低成本医疗接入、大量潜在用户等优势,但网络基础设施不健全和居民信息素养参差不齐等劣势也在制约着其推广的进程,同时,隐私安全问题和数字鸿沟扩大也成为了其推广过程中面对的威胁。近年来,国家不断出台相关扶持政策,新兴技术不断迭代,移动健康在农村地区的推广也迎来了机遇。文章旨在通过SWOT分析法,全面评估移动健康在我国农村地区推广利用的内部优势、劣势,以及外部机遇和挑战,为推动农村地区移动健康服务的发展提供参考。With the advent of globalization and information age,mobile health(mHealth),as a new medical service model,has developed rapidly and attracted much attention around the world.In rural areas,the promotion and application of mobile health technology is of great significance to improve the unequal distribution of health resources and promote the accessibility and efficiency of health services.In the process of mobile health,rural areas have advantages such as low-cost medical access and a large number of potential users,but disadvantages such as imperfect network infrastructure and uneven information literacy of residents are also restricting the process of its promotion.Meanwhile,privacy security issues and the widening digital divide have also become threats in the process of its promotion.In recent years,China has continuously introduced relevant support policies,and emerging technologies have continuously iterated,which has ushered in opportunities for the promotion of mobile health in rural areas.This paper aimed to comprehensively evaluate the internal strengths and weaknesses,as well as external opportunities and challenges of m-health promotion and utilization in rural areas of China through SWOT analysis,so as to provide reference for promoting the development of m-health services in rural areas.

关 键 词：移动健康 智能手机 农村地区 SWOT分析 公共卫生 

分 类 号：R197.1[医药卫生—卫生事业管理]