动漫IP发展及创新思路分析  

Analysis on Animation IP Development and Innovation Idea

作　　者：郑墨涵 袁海月 王翠翠[1] ZHENG Mohan;YUAN Haiyue;WANG Cuicui(Yanching Institute of Technology,Langfang 065000,Hebei,China)

机构地区：[1]燕京理工学院,河北廊坊065000

出　　处：《玩具世界》2025年第1期93-95,共3页Toys World

摘　　要：随着数字化时代的到来,知识产权(intellectual property,IP)已经成为动漫(动画和漫画的合称)产业的核心资产,动漫IP的影响力在不断扩大。文章首先就动漫IP相关理论及历史发展等进行概述,随后探讨了动漫IP发展及应用领域,最后总结了动漫IP的创新发展思路。希望能为动漫制作团队以后的创作提供一些参考建议。With the arrival of the digital age,Intellectual Property(IP)has become the core asset of the animation(cartoon and comics)industry,and the influence of animation IP is expanding.This paper first gives an overview of the related theories and historical development of animation IP,then discusses the development and application fields of animation IP,and finally summarizes the innovative development ideas of animation IP.It is hoped that it can provide some reference suggestions for the future creation of the animation production team.

关 键 词：动漫IP 动漫发展 动漫IP创新 

分 类 号：G124[文化科学]