具身认知视域下广州红色文旅纪念品设计策略研究  

Research on the Design Strategy of Guangzhou Red Cultural Tourism Souvenir from the Perspective of Embodied Cognition

作　　者：陈松芝 CHEN Songzhi(Guangzhou College of Technology and Business,Guangzhou 510850,Guangdong,China)

机构地区：[1]广州工商学院,广东广州510850

出　　处：《玩具世界》2025年第1期115-117,共3页Toys World

基　　金：2023年广州工商学院校级科研项目“具身认知视域下广州红色文旅沉浸式体验设计研究”(KYYB202325)。

摘　　要：广州红色旅游资源丰富,且政府给予高度重视。文章分析广州红色文旅纪念品的设计现状,并提出基于具身认知的设计原则与策略,以期能为广州红色旅游纪念品注入新活力,为全国红色旅游纪念品的设计创新提供宝贵思路,进而促进红色文化的深度传播与体验。Guangzhou is rich in red tourism resources,and the government attaches great importance to it.This paper analyzes the design status of Guangzhou red cultural tourism souvenirs,and puts forward the design principles and strategies based on embodied cognition,in order to inject new vitality into Guangzhou red tourism souvenirs,and provide valuable ideas for the design innovation of red tourism souvenirs in the whole country,so as to promote the in-depth dissemination and experience of red culture.

关 键 词：具身认知 红色文旅 纪念品设计 广州 

分 类 号：TB472[一般工业技术—工业设计]