文旅文创深度融合视角下甘肃旅游文创产品的开发研究  

Research on the Development of Gansu Tourism Cultural and Creative Product from the Perspective of Deep Integration of Cultural Tourism and Cultural Creativity

作　　者：顾燕 GU Yan(School of Information Engineering,Gansu Forestry Voctech University,Tianshui 741020,Gansu,China)

机构地区：[1]甘肃林业职业技术大学信息工程学院,甘肃天水741020

出　　处：《玩具世界》2025年第1期136-138,共3页Toys World

摘　　要：甘肃具有丰富的历史、民俗等文化资源,但其文旅产品的开发还处于起步阶段。文章深入挖掘甘肃的特色文化,探索如何通过跨界合作、技术创新和用户体验优化等手段,提升甘肃旅游文创产品的独特性和竞争力。最终目标是推动甘肃旅游产业的转型升级,增强地方文化的传播力与影响力,同时满足游客日益增长的多样化旅游需求,促进文化旅游业的可持续发展。Gansu has rich historical,folk and other cultural resources,but the development of cultural tourism products is still in its infancy.This paper deeply digs into the characteristic culture of Gansu,and explores how to enhance the uniqueness and competitiveness of Gansu tourism cultural and creative products through cross-border cooperation,technological innovation and user experience optimization.The ultimate goal is to promote the transformation and upgrading of Gansu's tourism industry,enhance the dissemination and influence of local culture,meet the growing diversified tourism needs of tourists,and promote the sustainable development of cultural tourism industry.

关 键 词：文旅文创融合 甘肃 旅游文创产品 产品开发 

分 类 号：TB472[一般工业技术—工业设计]