文旅融合背景下开封非物质文化遗产创新传承研究——以朱仙镇木版年画文创产品创新发展为例  

Research on the Innovation and Inheritance of Kaifeng Intangible Cultural Heritage under the Background of Culture and Tourism Integration——Taking the Innovative Development of Cultural and Creative Product of Zhuxian Town Woodblock New Year Painting as

作　　者：闫贝 付儒佳 YAN Bei;FU Rujia(Department of Humanities and Arts,Lankao Vocational College of San Nong,Lankao 475300,Henan,China)

机构地区：[1]兰考三农职业学院人文艺术系,河南兰考475300

出　　处：《玩具世界》2025年第1期157-159,共3页Toys World

摘　　要：在文旅融合大背景下,开封非物质文化遗产创新传承成为重要课题。作为国家级非物质文化遗产,朱仙镇木版年画具有深厚的历史底蕴和独特的艺术价值,但其在现代化进程中面临传承困难和创新不足的挑战。为此,文章以朱仙镇木版年画文创产品为例,探讨文旅融合背景下开封非物质文化遗产的创新传承路径。Under the background of the integration of culture and tourism,the innovation and inheritance of Kaifeng intangible cultural heritage has become an important issue.As a national intangible cultural heritage,Zhuxian Town woodblock new year painting has a profound historical heritage and unique artistic value,but it faces the challenges of difficult inheritance and insufficient innovation in the process of modernization.For this reason,this paper takes the cultural and creative product of Zhuxian Town woodblock new year painting as an example to explore the innovative inheritance path of Kaifeng intangible cultural heritage under the background of culture and tourism integration.

关 键 词：文旅融合 开封 非物质文化遗产 朱仙镇木版年画 文创产品 

分 类 号：G127[文化科学] F592.7[经济管理—旅游管理]