基于助推理论的大学生亲社会行为干预研究  

Research on intervention in pro-social behaviors of college students based on nudge theory

作　　者：高素华[1] GAO Suhua(Suzhou University of Science and Technology,Mental HealthEducation Center,Suzhou 215009,China)

机构地区：[1]苏州科技大学心理健康教育中心,江苏苏州215009

出　　处：《心理月刊》2025年第5期77-80,107,共5页

基　　金：2020年度江苏高校哲学社会科学研究项目思政专项(2020SJB0657)。

摘　　要：目的 基于助推理论,探索呈现共同利益和双方利益平等提示线索对不同社会价值取向的被试后续行为决策的影响。方法 2020年11月~2021年6月,采用单组前测后测的实验设计,利用滑块测验初级项目及其变式对84名大学生进行测试。结果 被试的社会价值取向角度值为非正态分布;在社会价值取向的类型中,个人取向占比50.00%,亲社会取向占比45.24%,而竞争取向仅占4.76%,利他取向则未出现(0.00%);在呈现共同利益和双方利益平等提示线索前后,亲社会者的社会价值取向角度值无显著变化,亲自我者的社会价值取向角度值发生了显著变化(P<0.001)。结论 对于在中国文化背景下成长的大学生而言,情境中呈现共同利益和双方利益平等提示线索对亲社会价值取向者的后续行为决策没有显著影响,但会显著影响亲自我者的后续行为决策。Objective The influence of presenting clues to common interests and equal mutual benefits upon the subsequent behavior and decision-making by subjects with different social value orientations has been researched based on the nudge theory.Methods From November 2020 to June 2021,the method of one group pre-test and post-test design has been adopted.84 college students have been tested with the primary items of the slider measure and its variant.Results Social value orientation angle values of those subjects are abnormally distributed.Among their types of social value orientations,individual orientation accounted for 50.00%,pro-social orientation for 45.24%,while competitive orientation accounted for only 4.76%,and altruistic orientation did not appear(0.00%).Before and after the clues to common interests and equal mutual benefits were presented,pro-social people have seen no significant change while self-pro people have seen a significant change in their social value orientation angle values(P<0.001).Conclusion For college students growing up in Chinese cultural background,the clues of common interests and equal mutual interests presented in a context have no significant influence on the subsequent behavior and decision-making by people with pro-social value orientation.However,they do have an significant influence on those by self-pro people.

关 键 词：助推 大学生 社会价值取向 亲社会行为 

分 类 号：B84[哲学宗教—心理学]