旅游休闲街区citywalk网络影响力评价与发展路径  

Citywalk network influence evaluation and development paths of tourism leisure street blocks

作　　者：王慧娴 陈思静 杨蓓 刘筱喆 Wang Huixian;Chen Sijing;Yang Bei;Liu Xiaozhe(Faculty of Culture Tourism and Journalism Arts,Shanxi University of Finance and Economics,Taiyuan 030006,Shanxi,China;Shanxi Cultural Tourism Industry Technical Innovation Research Institute,Shanxi University of Finance and Economics,Taiyuan 030006,Shanxi,China)

机构地区：[1]山西财经大学文化旅游与新闻艺术学院,山西太原030006 [2]山西财经大学山西文化旅游产业技术创新研究院,山西太原030006

出　　处：《地理科学》2025年第3期545-555,共11页Scientia Geographica Sinica

基　　金：国家社会科学基金青年项目(24CGL055)资助。

摘　　要：以国家级旅游休闲街区为研究对象,采用加权求和、网络文本分析和模糊集定性比较分析的方法,评价旅游休闲街区的citywalk网络影响力,提炼核心发展要素,识别街区发展路径及要素间关系。研究发现:①游客对国家级旅游休闲街区整体关注度较高,citywalk网络影响力较高的街区主要分布在重庆、福建、广东等省(市),区域差异较大;②旅游休闲街区的良好发展是核心发展要素组态效应的结果,5个核心发展要素通过组态形成3条等效发展路径,分别是产品强驱型、设施业态双驱型、文化营销助力型路径;③条件变量文化赋能与产品驱动之间存在互斥关系、设施加持与业态创新之间存在协同关系。因此,科学合理投放产品、千方百计创新业态将有助于旅游休闲街区获得较高citywalk网络影响力。Tourism leisure street blocks are fusion development spaces with distinct cultural characteristics and sufficient tourism and leisure functions,which have attracted the attention of government departments and academic communities.Therefore,exploring their development paths is of great significance to meet the high-quality cultural and tourism consumption needs of tourists and residents,enhance the competitiveness of urban tourism,and promote sustainable economic and social development.This paper takes the National Tourism Leisure Street Blocks as research objects,evaluates the development degree of tourism leisure street blocks from the citywalk network influence perspective,uses software ArcGIS to visualize the spatial layout characteristics of tourism leisure street blocks’citywalk network influence,extracts the core development elements with the help of network textual analysis method,and identifies the development paths of tourism leisure street blocks and the relationship between development elements through fuzzy set qualitative comparative analysis.The results show that:1)Tourists pay more attention to national tourism leisure street blocks,and the blocks with high citywalk network influence are mainly distributed in Chongqing,Fujian and Guangdong,representing great regional differences.2)A single element is insufficient to become a necessary condition for shaping the development path of tourism leisure street blocks,prosperous development is the result of configuration effect of the core development factors.Three equivalent development paths are formed through 5 elements’configuration,which are the path of product intensive driving,dual-drive path of facility&format,the assisting path of culture&marketing.3)There is a mutually exclusive relationship between conditional variable culture empowerment and product driving,and a synergistic relationship between facility support and format innovation.Therefore,scientifically and reasonably launching products and innovating formats by all means will help the

关 键 词：旅游休闲街区 citywalk网络影响力 模糊集定性比较分析 

分 类 号：F592[经济管理—旅游管理]