国有电动汽车品牌在新加坡市场的营销策略——以B公司为例  

On the International Marketing Strategy of State-owned Brands in Singapore Electric Vehicle Market—Taking Company B as an example

作　　者：章梦琦 ZHANG Mengqi(School of Materials,University of Manchester,Manchester M139PL,UK)

机构地区：[1]曼彻斯特大学材料学院,英国曼彻斯特

出　　处：《洛阳理工学院学报(社会科学版)》2025年第2期54-58,共5页Journal of Luoyang Institute of Science and Technology:Social Science Edition

摘　　要：在全球新能源汽车产业快速发展的背景下,东南亚市场逐渐成为国有品牌电动汽车企业竞相拓展的重要区域。B公司作为我国新能源汽车制造商,凭借其在电池技术、电动车制造及智能化系统方面的创新能力,正积极寻求海外市场扩展的战略机遇。综合分析新加坡、泰国和印度等国家的市场情况、品牌定位及营销组合策略,提出B公司进入新加坡市场的最优营销策略。B公司可通过系统化的行动与控制机制,优化资源配置,提升市场竞争力,为其在新加坡市场的长期发展奠定基础。Against the backdrop of rapid development of the global new-energy vehicle industry,the Southeast Asia has become an important region for state-owned licensed electric vehicle companies to compete for business expansion.As a new-energy vehicle manufacturer in China,Company B is actively seeking strategic opportunities for overseas market expansion with its innovative capabilities in battery technology,electric vehicle manufacturing,and intelligent systems.Taking countries such as Singapore,Thailand,and India as examples,this paper comprehensively analyzes the market,brand positioning,and marketing mix strategies,proposes the optimal international marketing strategy for Company B to enter the Singapore market,and recommends that,by implementing systematic action and control mechanisms,optimizing resource allocation,and enhancing market competitiveness,foundations can be laid for Company B′s long-term development in singapore market.

关 键 词：国有品牌 新加坡市场 电动汽车 营销策略 

分 类 号：F740.22[经济管理—国际贸易]