网络技术信息偏食的同质化困境:解释机制与化解方案  

Homogenization Dilemma of Network Technology Information Bias:Explanatory Mechanisms and Solutions

作　　者：罗磊[1] Luo Lei

机构地区：[1]东南大学交通学院,江苏南京211189

出　　处：《新世纪图书馆》2025年第2期5-14,共10页New Century Library

摘　　要：数字时代,信息偏食同质化的问题成因在于多个层面,就网络信息技术的环境而言,主体与客观合致策动网络用户集群的形成;就集群的行动逻辑而言,偏好性的利益促成了网络群体的集体行动选择;就技术使用而言,平台等主体滥用信息筛选机制加剧了信息偏食同质化问题。针对此,需要建构化解网络信息偏食同质化的综合对策,其一,加强对网络用户的宣教,促进信息兼容与风险警觉;其二,网络用户自身应当自觉抵制贴标签混圈子行为;其三,各类媒体平台应丰富信息供给,提高信息有效性和价值性;其四,监管者应进一步完善规制平台与算法信息筛选的制度;其五,通过政府、平台、网络用户的多方发力,改善网络信息环境。In the digital age,the causes of homogenization of information bias are multifaceted.In terms of the environment of network information technology,the alignment of subjective and objective factors triggers the formation of network user clusters.In terms of the logic of cluster actions,preference-driven interests foster collective action choices within network groups.In terms of technology usage,the misuse of information filtering mechanisms by platforms and other main bodies exacerbates the problem of the homogenization of information bias.To address these issues,comprehensive strategies to mitigate homogenization of network information bias are needed.Firstly,there is a need to enhance public education for internet users to promote information compatibility and risk awareness.Secondly,internet users themselves should consciously resist engaging in label-driven group behavior.Thirdly,various media platforms should enrich their information offerings to enhance information effectiveness and value.Fourthly,regulators should further improve systems of regulation of platforms and algorithmic information filtering.Fifthly,by the combined efforts of the government,platforms,and internet users,improvements can be made to the online information environment.

关 键 词：信息偏食 信息茧房 算法推荐 群体极化 集体行动理论 

分 类 号：G254.3[文化科学—图书馆学]