日语语境中河南国际形象追踪调查与提升策略  

Tracking Investigation and Enhancement Strategies of Henan’s International Image in Japanese Contexts

作　　者：黄婕[1] HUANG Jie(School of Foreign Languages,Henan University of Science and Technology,Luoyang 471023,China)

机构地区：[1]河南科技大学外国语学院,河南洛阳471023

出　　处：《河南科技大学学报(社会科学版)》2025年第2期101-107,共7页Journal of Henan University of Science & Technology(Social science)

基　　金：河南省兴文化工程规划课题(2022XWH064)。

摘　　要：地域形象构建是一个地区综合实力的重要表征。由“域外中国”到“域外河南”的形象建设,不仅对中国国家形象有所补充与完善,也能让河南在地域竞争中把握未来发展的主动权。日本主流媒体《朝日新闻》等的长期关注,以及我国主流媒体人民网日文版等的推出,让河南地域形象在与中国有着战略性地缘关系的日本得到初步确立。然而,由于“自我塑造”的传播渠道单一、传播话语较为陈旧,“他者塑造”选材的负面倾向,目前尚未完全实现对良好河南国际形象的有效构建。新媒体时代,渠道多元化、形式多样化、内容精细化和语言精准化应成为日语河南形象提升的策略与路径。The construction of a regional image is a significant representation of a region’s comprehensive strength.The image building from“China beyond its borders”to“Henan beyond its borders”not only supplements and enhances China’s national image but also enables Henan to seize the initiative for future development in regional competition.The prolonged attention from Japan’s mainstream media,such as the Asahi Shimbun,along with the launch of the Japanese version of Chinese mainstream media like People’s Daily Online,has led to the initial establishment of Henan’s regional image in Japan,a country with a strategic geopolitical relationship with China.However,due to the singular communication channels and outdated discourse of“self-shaping,”as well as the tendency of“other-shaping”to select negative materials,the effective construction of a positive international image of Henan has not yet been fully realized.In the new media era,diversified channels,varied forms,refined content,and precise language should become the strategies and pathways for constructing Henan’s image in Japanese.

关 键 词：河南国际形象 主流媒体 日语语境 自塑与他塑 对外话语体系 

分 类 号：H17[语言文字—汉语]