乡村振兴背景下“三农网红”的生成机制及其价值培育  

Rural Revitalization of the Background of the“Internet Celebrities in Agriculture,Rural Areas and Farmers”Generation Mechanism and Its Value Cultivation

作　　者：吕海涛 刘振宏 LV Haitao;LIU Zhenhong(School of Marxism,Wannan Medical College,Wuhu,Anhui 241002)

机构地区：[1]皖南医学院马克思主义学院,安徽芜湖241002

出　　处：《武夷学院学报》2025年第2期43-48,共6页Journal of Wuyi University

基　　金：安徽省质量工程项目(2023jyxm0672);皖南医学院党建揭榜挂帅项目(WK2023DJ07);安徽省高校科研计划哲学社会科学重点项目(2024AH053445);安徽省研究生社会实践示范课程项目(2022shsjsfkc024)。

摘　　要：“三农网红”立足新农人情感需求、承载经济发展要求,通过短视频传播民风民俗和乡民价值观,其在出场方式、价值类别、功能定位、运营目的方面有着不同于其他“网红”的生成机制。目前“三农网红”在全面推进乡村振兴战略中面临着创新发展动力不足、平台监管缺失、过度依赖流量等问题,需充分发挥新农人、政府、媒体平台及广大网民的主体性作用,加速新质生产力赋能“三农网红”的价值培育。Based on the emotional needs of new farmers and carrying the requirements of economic development,“internet celebrities in agriculture,rural areas and farmers”spread folk customs and values through short videos.It is different from other“Internet celebrity”in appearance,value category,function orientation and operation purpose.“Internet celebrities in agriculture,rural areas and farmers”in the overall promotion of rural revitalization strategy is faced with the lack of innovation and development momentum,lack of platform supervision,over-reliance on flow and other issues,so we need to give full play to the new farmers,the government,media platforms and the majority of the main role of Internet users,accelerate the new quality of productivity to enable the“internet celebrities in agriculture,rural areas and farmers”value cultivation.

关 键 词：三农网红 新质生产力 价值培育 

分 类 号：D669[政治法律—政治学]