网络社会女性炫耀性消费的原因及后果探析  

From“Scarcity”to“Abundance”:An analysis of the causes and consequences of female conspicuous consumption in the network society

作　　者：陈梦远 沈昕[1] Chen Mengyuan;Shen Xin(College of Social and Political Science,Anhui University,Hefei 230031)

机构地区：[1]安徽大学社会与政治学院,合肥230031

出　　处：《北方经贸》2025年第3期92-96,共5页Northern Economy and Trade

基　　金：2022年度安徽省妇联、省教育厅妇女理论研究重点课题(2022-FNYG-502)。

摘　　要：网络社会的来临以海量信息为特征,海量信息在社会上的传播标志着个体面临着多种不确定性的选择,而这些选择难免挟裹着非理性选择。女性在众多选择中进行的消费具有符号化特征,即“自己与他人的不同”。消费具有不平衡性,深入探讨传统社会的匮乏到网络社会的丰盛,探讨符号价值的可视性与理性选择的计算性,进而揭示出女性炫耀性消费在当代社会凸显的多重原因,对于倡导理性消费文化、培养女性健康的消费观具有重要意义。the advent of the network society is characterized by massive information.The spread of massive information in the society marks that individuals are faced with a variety of uncertain choices,which are bound to be bound by irrational choices.The consumption of women in many choices has symbolic characteristics,that is,“the difference between themselves and others”.Consumption is unbalanced.It is of great significance to analyze women's conspicuous consumption by deeply discussing the lack of traditional society to the prosperity of network society,the visibility of symbolic value and the calculability of rational choice,and then revealing the multiple reasons for women's conspicuous consumption in contemporary society.

关 键 词：网络社会 炫耀性消费 女性 符号价值 

分 类 号：C913[经济管理]