新媒体在思政宣传中的应用实践探索  

Exploration on the Application of New Media in Departmental Ideological and Political Propaganda

作　　者：谢燕 XIE Yan(Taixing Military Retired Cadres Sanatorium,Taixing Jiangsu 225499,China)

机构地区：[1]泰兴市军队离退休干部休养所,江苏泰兴225499

出　　处：《泰州职业技术学院学报》2025年第2期28-30,共3页Journal of Taizhou Polytechnic College

摘　　要：随着信息技术的迅猛发展和互联网的普及,新媒体已成为信息传播的重要渠道,对各部门思政宣传工作产生了深远影响。文章分析了新媒体在部门思政宣传中的重要性,结合部门思政宣传工作的实际需求,提出了构建全面高效信息化平台、创新宣传形式和内容、加强职工思想动态监测与引导、建立畅通的信息沟通机制以及提升思政工作人员新媒体素养等实践措施。With the rapid development of information technology and the popularization of the Internet,new media has become an important channel for information dissemination,exerting a profound influence on the ideological and political propaganda work of various departments.Based on the actual needs of departmental ideological and political propaganda work,this article analyzes the significance of new media in departmental ideological and political propaganda,and proposes practical measures such as building a comprehensive and efficient information platform,innovating propaganda forms and contents,strengthening the monitoring and guidance of employees'ideological trends,establishing a smooth information communication mechanism,and enhancing the new media literacy of ideological and political workers.

关 键 词：新媒体 部门 思政宣传 信息化平台 

分 类 号：G206[文化科学—传播学]