基于第四方物流的县域零售模式研究——以壹度便利店为例  

County-level Retail Model Based on Fourth-Party Logistics:Taking Yidu Convenience Store as an Example

作　　者：田歆 任家宁[1,2] 周晓雪 鲁召煦 陶冶 绳惠展 TIAN Xin;REN Jia-ning;ZHOU Xiao-xue;LU Zhao-xu;TAO Ye;SHENG Hui-zhan(School of Economics and Management,University of Chinese Academy of Sciences,Beijing 100190,China;Research Center on Virtual Economy and Data Science,Chinese Academy of Sciences,Beijing 100014,China;National Institute of Transportation Department,Beijing Jiaotong University,Beijing 100044,China;Beijing Gangjia Haolinju Chain Convenience Store Co.,Ltd.,Beijing 100088,China;Anhui Yidu Brand Operation Co.,Ltd.,Suzhou Anhui 235300,China)

机构地区：[1]中国科学院大学经济与管理学院,北京100190 [2]中国科学院虚拟经济与数据科学研究中心,北京100190 [3]北京交通大学国家交通发展研究院,北京100044 [4]北京港佳好邻居连锁便利店有限责任公司,北京100088 [5]安徽壹度品牌运营股份有限公司,安徽宿州235300

出　　处：《北京交通大学学报(社会科学版)》2025年第1期54-62,共9页Journal of Beijing Jiaotong University(Social Sciences Edition)

基　　金：国家自然科学基金“社区团购中众筹机制、社会效应和绩效影响的实证研究”(72172145);国家自然科学基金“基于网络生态的智慧供应链金融模式研究”(71932002)。

摘　　要：第四方物流能够推动供应链信息共享、协同合作并加载多元商业模式,为县域零售企业破解物流能力瓶颈、拓宽盈利渠道及提升营收规模提供一条可行路径。本文基于一种第四方物流框架,以唯一跻身中国便利店前二十强的县域连锁零售企业——壹度便利店为案例,探究并总结在县域发展连锁零售企业的可行模式。研究结果表明:积极构建完整的县域信息化物流体系,向第四方物流模式转型是县域连锁零售企业发展的可行路径;基于高效物流开展实体门店和社区团购等多元盈利模式,能够实现复用降本和协同增效,以管理模式的变革促进零售企业规模的提升。因此,县域零售企业应当加强物流建设,借鉴第四方物流模式,加载多元商业模式,节约运营成本并拓展盈利渠道,以实现连锁化发展。The fourth-party logistics can facilitate information sharing and collaborative cooperation in the supply chain,and integrate multiple business models.It offers a feasible solution for county-level retail en‐terprises to overcome bottlenecks in logistics capabilities,broaden profit-making channels,and enhance revenue scale.Based on a fourth-party logistics framework,this paper takes Yidu Convenience Store,the only county-level chain retail enterprise ranked among the top 20 convenience stores in China,as a case study to explore and summarize the feasible models for the development of chain retail enterprises in county-level areas.The research findings indicate that actively establishing a comprehensive informatized logistics system and transitioning to the fourth-party logistics model are practical ways for the development of county-level chain retail enterprises.By leveraging efficient logistics to implement diverse profit-making models,such as physical stores and community group-buying,these enterprises can reduce costs through resource reuse and achieve synergistic efficiency gains.Moreover,the transformation of the management model can facilitate the expansion of the scale of retail enterprises.Therefore,county-level retail enterprises should strengthen logistics construction,draw on the fourth-party logistics model,adopt multiple business models,cut operating costs,and expand profit-making channels so as to achieve the development of chain-store operations.

关 键 词：第四方物流 县域 零售 供应链 社区团购 

分 类 号：F715[经济管理—产业经济]