体育新质生产力赋能新时代体育舆情治理研究  

Research on the Governance of Sports Public Opinion in the New Era Empowered by New Quality Productive Forces in Sports

作　　者：查禹 ZHA Yu(School of Physical Education and Humanities,Nanjing Sports Institute,Nanjing 210014,China)

机构地区：[1]南京体育学院体育教育与人文学院,江苏南京210014

出　　处：《南京体育学院学报》2025年第2期21-26,共6页Journal of Nanjing Sports Institute

摘　　要：体育新质生产力是新质生产力理论在体育领域的实际应用,是推动中国体育高质量发展和体育强国建设的新型动力来源,为新时代体育舆情的治理提供了新的思路和工具。本文采用文献分析法和逻辑分析方法,梳理新媒体信息环境下体育舆情治理的现状与问题,并从体育新质生产力视角出发,探究其对体育舆情治理的助力作用与影响。研究发现,当前体育舆情治理存在治理措施内容模糊、治理责任主体不明、治理手段偏重粗放滞后等现象,体育新质生产力从新质劳动者、新质劳动资料、新质劳动对象的三重要素与体育舆情治理主体、治理手段和治理客体之间构成紧密逻辑关联。新时代的体育舆情治理需要通过完善顶层设计、明确责任主体、加强技术赋能、创新人才培养等维度实现体育舆情治理的高质量发展。The new quality productive force of sports are the practical application of the new quality productive theory in the field of sports.It is a new source of power to promote the high-quality development of Chinese sports and the construction of a sports power.It provides new ideas and tools for the governance of sports public opinion in the new era.This paper adopts literature analysis and logical reasoning methods to sort out the current situation and problems of sports public opinion governance under the new media information environment,and explores its role and influence on sports public opinion governance from the perspective of new quality productivity of sports.The study found that the current sports public opinion governance has the phenomenon of vague governance measures,unclear governance responsibility subjects,and extensive and lagging governance means.The new quality productive force of sports has a close logical connection with the three important elements of new quality laborers,new quality labor materials,and new quality labor objects,and the subjects,means and objects of sports public opinion governance.The governance of sports public opinion in the new era needs to achieve high-quality development of sports public opinion governance through improving top-level design,clarifying responsible subjects,strengthening technical empowerment,and cultivating innovative talents.

关 键 词：体育新质生产力 体育舆情治理 治理责任主体 体育舆情治理举措 技术赋能 

分 类 号：G80-05[文化科学—运动人体科学] F49[文化科学—体育学]