出版业高质量发展路径研究:以新质生产力为核心驱动  

Research on the Path to High-Quality Development in the Publishing Industry:Driven by New Quality Productive Forces

作　　者：左仲海 王淑月 ZUO Zhonghai;WANG Shuyue(Posts&Telecom Press,100164,Beijing,China)

机构地区：[1]人民邮电出版社有限公司,北京100164

出　　处：《科技与出版》2025年第2期37-50,共14页Science-Technology & Publication

摘　　要：文章旨在探讨在数字化时代背景下,如何通过发展新质生产力促进出版业的转型升级与高质量发展。通过分析新质生产力的特征及当前行业面临的挑战与机遇,本文提出可以以新质生产力为驱动,构建以内容革新、技术创新、价值延伸及模式升级为核心的出版业高质量发展路径,推动传统出版业在数字化时代焕发新生,实现可持续发展,促使传统出版向智慧出版转型,为建设文化强国添砖加瓦。In the context of the digital age,the transformation and upgrading of the publishing industry are crucial for achieving high-quality development.This paper explores how to promote the intelligent publishing transformation and the high-quality development of the publishing industry through the development of New Quality Productive Forces.New Quality Productive Forces,as an emerging concept,refer to the evolution of technology,organizational structures,and human capital that enables industries to enhance productivity,innovation capacity,and value creation through digital tools and data-driven strategies.Starting from the an analysis of the challenges in digital transformation of publishing industry,this paper reviews the domestic and international research on New Quality Productive Forces and the transformation and upgrading of the publishing industry,highlighting the existing gaps and identifying innovative directions for further exploration.Subsequently,it outlines the characteristics of New Quality Productive Forces,analyzes advantages,and emphasizes its role in the digital transformation of the publishing industry.When analyzing the challenges and opportunities of the publishing industry in the digital age,it is pointed out that traditional publishing is under pressures from emerging technologies such as artificial intelligence,big data,cloud computing,and the Internet of Things in its existing processes and production methods.Digital publishing enables the digitized and intelligentized processes of content creation,production,distribution,and marketing,significantly improving publishing efficiency while expanding its boundaries.However,digital transformation also presents challenges.The Issues in the publishing industry,such as content homogenization,copyright risks,and intensified market competition,remain the bottlenecks that restrict further development.Then,the role of New Quality Productive Forces in promoting the transformation of the publishing industry is emphasized,and practical pathway driven by New

关 键 词：数字化 新质生产力 高质量发展 出版业 

分 类 号：G23[文化科学]