中国主题图书在巴西的出版现状、挑战及对策研究  

China-Themed Books in Brazil:Publishing Status Quo,Challenges,and Strategies

作　　者：汤燕平 刘鹏[2] TANG Yanping;LIU Peng(School of Foreign,Jilin University,130012,Changchun,China;European College,Beijing International Studies University,100024,Beijing,China)

机构地区：[1]吉林大学外国语言文化学院,长春130012 [2]北京第二外国语学院欧洲学院,北京100024

出　　处：《科技与出版》2025年第2期51-58,共8页Science-Technology & Publication

摘　　要：中国主题图书的海外出版是推动中国文化走出去、提升国际传播效能和塑造中国国家形象的重要途径。巴西作为中国在拉美地区最大的贸易伙伴,两国在出版领域的合作前景广阔。本研究通过分析1990—2022年巴西国家图书馆馆藏的中国主题图书目录,从出版趋势、主题分类、出版机构和译介模式四个维度深入探讨中国主题图书在巴西的出版现状与挑战。在此基础上,提出构建以两国政府、出版机构、翻译人才为主体多层面参与的多元行动体系,以此推动中国主题图书在巴西的高质量出版与传播,从而进一步提升中国在巴西的国家形象和中巴文化交流与文明互鉴水平。The overseas publication of China-themed books plays a crucial role in promoting Chinese culture,enhancing international communication,and shaping China’s national image.As the largest economy in Latin America and an important member of both the G20 and BRICS,Brazil is not only China’s largest trade partner in the region but also a strategic partner in China’s global cooperation with developing countries.This paper examines the publication trends,thematic categories,publishing institutions,and translation modes of China-themed books in Brazil using the online catalog of the National Library of Brazil.By employing keywords such as“China,”“Chinese,”“Chinese politics,”and“Chinese economy,”the research collected detailed information on all printed China-themed books published and circulated in Brazil between 1990 and 2022.The findings offer a comprehensive analysis of the status quo of China-themed books in Brazil and the challenges faced by them.The analysis across three-decade periods shows a phased development pattern in the publication of China-themed books in Brazil,characterized by initial growth,rapid expansion,and fluctuating decline.These trends reflect not only Brazil’s domestic political and economic conditions but also global economic changes and the evolving dynamics of China-Brazil diplomatic relations.Thematically,China-themed books published in Brazil primarily focus on the areas such as literature,philosophy,religion,and traditional Chinese medicine,with a strong preference for practical books.In contrast,books on contemporary Chinese society and culture are underrepresented.The publishing landscape is marked by a large number of publishers with diverse characteristics,resulting in scattered publication volumes but concentrated thematic focuses.Additionally,the translation approach for Chinese books in Brazil has gradually developed from indirect to direct translation.Based on this analysis,several challenges are identified for the publication of China-themed books in Brazil.F

关 键 词：中国主题图书 巴西 出版 传播 

分 类 号：G23[文化科学]