以色列的战时宣传缘何失利:基于“阿克萨洪水”行动的解释  

Why Did Israel's Wartime Propaganda Fail:an Explanation Based on the"Al-Aqsa Flood"Operation

作　　者：黄日涵 姚浩龙 刘炜辰 Huang Rihan;Yao Haolong;Liu Weichen

机构地区：[1]华侨大学国际关系学院 [2]华侨大学海上丝绸之路研究院 [3]华侨大学世界文明对话研究中心

出　　处：《西亚非洲》2025年第2期88-116,169,170,共31页West Asia and Africa

基　　金：国家社科基金重点项目“基于‘一带一路’理念传播视角下的新媒体时代增强中国国际话语权研究”(21AGJ007)的阶段性研究成果。

摘　　要：宣传战已成为国际冲突的常见形式,在战时宣传中占据优势的一方能影响战场信息流动,赢取国内国际社会支持,掌控议题话语权,在国际舆论中获取主导权,进而影响地面战场局势。长久以来,巴以双方都意图借助国际国内媒体渠道,影响有关巴以问题的叙事话语走向。面对突发的“阿克萨洪水”行动,以色列通过积极设置舆论议程、双标定制话语情感表达、控制战场信息流动、善用高科技与跨国宣传网络等方式展开战时宣传,意图撇开巴以冲突的历史渊源,把挑起战争的责任归咎于哈马斯。以色列战时宣传虽在冲突初期获得一些国家的同情,但随着时间推移逐渐失利,并在国际上空前孤立。这种舆情转向的致因,与其说在于以色列战时宣传背离战场事实与效能下降、哈马斯采用后发制人的政治动员与宣传、新媒体瓦解了以色列所构筑的信息围墙,不如说以色列基于其秉持的绝对安全观造成巴以安全困境长期化,并陷入周期性爆发的态势。此轮巴以冲突宣传引起人们的审思:平息巴以问题的根本出路在于落实“两国方案”,建立独立的巴勒斯坦国;各国欲寻求持久和平之道,需摒弃对抗的、孤立的、绝对的旧安全观念,构建互信、平等、包容、协作的国家安全体系。Propaganda wars have become a common form of international conflict.The party that has the upper hand in wartime propaganda can influence the flow of battlefield information,win support from the domestic and international community,control the discourse power of the topic,gain dominance in international public opinion,and thus influence the situation on the ground battlefield.For a long time,both Palestine and Israel have intended to use the media channels in the international community to influence the narrative discourse direction of the international community on the Palestinian-Israeli issue.Faced with the sudden"Al-Aqsa Flood"operation,Israel launched wartime propaganda by actively setting the public opinion agenda,customizing emotional expression of discourse with double standards,controlling the flow of battlefield information,and making good use of high-tech technology and transnational propaganda networks,intending to set aside the historical origins of the Palestinian-Israeli conflict and blame Hamas for provoking the war.Although Israel's wartime propaganda won widespread sympathy from the international community in the early stages of the conflict,it gradually lost ground over time and became unprecedentedly isolated internationally.The reason for this shift in public opinion is not so much that Israel's wartime propaganda deviated from battlefield facts and declined in effectiveness,Hamas adopted post-strike political mobilization and propaganda,and new media disintegrated the information wall built by Israel,but rather that Israel,based on its absolute security concept,caused the Palestinian-Israeli security dilemma to become long-term and fall into a dilemma of periodic outbreaks.This round of propaganda on the Palestinian-Israeli conflict has caused people to reflect that the fundamental way to resolve the Palestinian-Israeli issue is to implement the"Twostate solution"and establish an independent Palestinian state;if countries want to seek a lasting peace,they need to abandon the old concept of c

关 键 词：巴以冲突 “阿克萨洪水”行动 哈马斯 以色列 战时宣传 

分 类 号：D81[政治法律—国际关系]