文化维度理论视域下中西体育文化差异及我国传播策略优化研究  

A Research on the Differences in Sports Culture between China andthe West and the Optimization of China’s International CommunicationStrategy from the Perspective of Hofstede’s Cultural Dimensions Theory

作　　者：金国利[1] JIN Guoli(Department of Physical Education,Quanzhou Normal University,Quanzhou,Fujian 362000,China)

机构地区：[1]泉州师范学院体育学院,福建泉州362000

出　　处：《泉州师范学院学报》2025年第1期116-120,共5页Journal of Quanzhou Normal University

摘　　要：识别与克服中西方体育文化差异、深度诠释和优化对外传播路径是提升传播效力和效能的关键。文章基于霍夫斯泰德文化维度理论,采用文献资料法、文化比较分析法等,探讨中西方体育文化表现出的权力距离、集体主义与个体主义、性别气质不确定性规避、长期与短期导向等差异,发现中国体育文化具有高权力距离特质,追求集体主义且无明显的性别象征,以及注重体育文化传承的长期导向和约束力。通过调整文化沟通方式、尊重当地文化权威结构、平衡中西文化竞合态势、坚持长期可持续等策略,可以优化我国体育文化对外传播路径和提高传播效果。Identifying and overcoming cultural differences between Chinese and Western sports,and optimizing international communication strategies are crucial for enhancing dissemination effectiveness.Using Hofstede’s Cultural Dimensions Theory,this study analyzes differences in power distance,collectivism and individualism,masculinity and femininity,uncertainty avoidance,and long term and short term orientation in sports cultures.Chinese sports culture exhibits high power distance,collectivism,minimal gender symbolism,and a focus on long term cultural heritage.Strategies such as adapting communication methods,respecting local cultural authority,balancing cultural dynamics,and emphasizing sustainability can improve the global dissemination of Chinese sports culture.

关 键 词：霍夫斯泰德文化维度 中西体育文化 文化差异 对外传播 

分 类 号：G812[文化科学—体育学]