博弈理论视域下生鲜经销商的供应链优化研究  

Supply Chain Optimization of Fresh Food Distributors from the Perspective of Game Theory

作　　者：陈雨涵 祁梦博 CHEN Yuhan;QI Mengbo(School of E-Commerce and Logistics Management,Henan University of Economics and Law,Zhengzhou 450000,China;School of Public Administration,Henan University of Economics and Law,Zhengzhou 450000,China)

机构地区：[1]河南财经政法大学电子商务与物流管理学院,河南郑州450000 [2]河南财经政法大学公共管理学院,河南郑州450000

出　　处：《物流科技》2025年第6期90-94,102,共6页Logistics Sci Tech

摘　　要：文章从博弈理论视角出发,探讨了生鲜行业供应链的优化问题,旨在分析供应链成员的最优决策和利润状况,并提出生鲜供应商的选择策略及经销商的优化策略。文章构建了一个由一名生鲜供应商和两名生鲜经销商(即直销商和零售商,如生鲜批发市场和精品生鲜超市)组成的二级供应链模型,并采用古诺博弈模型进行建模和分析。结果表明,随着商品和库存成本的增加,货物分配逐渐从直销商转向零售商,但这一转变的速度正逐步放缓,显示出供应链成员的市场决策趋于稳定;直销商在中低端市场具有竞争优势,而零售商则专注于高端市场。这一发现有助于供应商和经销商做出更明智的决策,进而提升供应链的效率和利润。此外,古诺博弈模型的应用,也为类似供应链问题的研究提供了宝贵参考,为行业进步与发展提供了理论支持。From the perspective of game theory,this article explores the supply chain optimization in the fresh food industry.It aims to analyze the optimal decision-making and profit status of supply chain members,and propose the selection strategies of fresh food suppliers and the optimization strategies of distributors.The article constructs a two-stage supply chain including 1 fresh food supplier and 2 fresh food distributors(i.e.,direct distributors and retailers,such as fresh food wholesale markets and boutique fresh food supermarkets),and uses Cournot game model to conduct modeling and analysis.The findings indicate that as commodities and inventory costs increase,the distribution of goods is gradually shifting from direct distributors to retailers.However,this shift is gradually slowing down,suggesting a growing stability in market decisions made by supply chain members.Direct distributors dominate the middle and low-end market segments,while retailers focus on the high-end segment.This discovery can help suppliers and distributors make more informed decisions and improve supply chain efficiency and profitability.Moreover,the application of Cournot game model provides valuable insights for similar supply chain research and theoretical supports for advancements in the industry.

关 键 词：供应链优化 古诺博弈模型 生鲜产品 零售商 策略研究 

分 类 号：F326.6[经济管理—产业经济]