数字乡村背景下农产品供应链数字化方案构建研究——以广西武鸣沃柑产业为例  

Research on the Scheme Construction for Agricultural Product Supply Chain Digitization Under the Digital Rural Background--Taking the Orah Mandarin Industry in Wuming,Guangxi as an Example

作　　者：刘洁杏 张秀珍 LIU Jiexing;ZHANG Xiuzhen(Xiangsihu College of Guangxi Minzu University,Nanning 530000,China)

机构地区：[1]广西民族大学相思湖学院,广西南宁530000

出　　处：《物流科技》2025年第6期95-98,共4页Logistics Sci Tech

基　　金：广西民族大学相思湖学院2023年度校级科研项目“数字乡村背景下农产品供应链数字化方案构建研究——以广西武鸣沃柑产业为例”(2023XJKY40);广西2022年高等教育本科教学改革工程“新文科和双创背景下《运营管理》课程‘信息化+理实一体’教学改革研究”(2022JGB472)。

摘　　要：数字乡村建设是实现乡村振兴的重要抓手,通过提升乡村的数字基础设施水平,可全面推动农业农村现代化建设。然而,在数字乡村背景下,农产品供应链的发展仍存在数字金融体系不完善、农村智慧物流基础设施建设滞后、农业数字化技术转型慢等问题。完善供应链应从构建数字化金融平台、打破信息壁垒、推进信息共享,以及推进数字化物流转型、加大智慧物流基础设施投入、建立健全产业追溯路径等方面入手,构建沃柑产业数字一体化解决方案,以促进其经济、市场、数字化转型,推动农产品供应链发展,实现乡村振兴。Digital rural construction is important for achieving rural revitalization.By improving the level of digital infrastructure in rural areas,it can comprehensively promote the modernization of agriculture and rural areas.However,in the context of digital rural areas,the development of agricultural product supply chains faces problems such as an imperfect digital financial system,lagging rural smart logistics infrastructure,and slow transformation of agriculture digitization technology.Therefore,It is necessary to build a digital integrated solution for the orah mandarin industry by building a digital financial platform,breaking down information barriers,promoting information sharing mechanisms and digital logistics transformation,increasing investment in smart logistics infrastructure and establishing a sound industrial traceability path,so as to ensure economic,market,and digital transformation,promote the development of agricultural products and achieve rural revitalization.

关 键 词：数字乡村背景 农产品供应链 方案构建 

分 类 号：F322[经济管理—产业经济]