应用型人才培养模式下《物流数据分析与应用》教学改革研究  

Research on the Teaching Reform of Logistics Data Analysis and Application Under the Application-Oriented Talent Training Mode

作　　者：吕倩 泄玉珍 LYU Qian;XIE Yuzhen(Business School,Zhengzhou University of Economics and Business,Zhengzhou 451191,China)

机构地区：[1]郑州经贸学院商学院,河南郑州451191

出　　处：《物流科技》2025年第6期152-154,共3页Logistics Sci Tech

基　　金：2023年郑州经贸学院教学改革研究项目“应用型人才培养模式下《物流数据分析与应用》教学改革研究”(jg2306);2022年郑州经贸学院物流管理课程思政教学团队建设阶段性成果。

摘　　要：随着信息技术在物流管理中的广泛应用,数据分析能力成为物流企业各工作岗位必须具备的核心能力。在物流采购、仓储、运输、配送、销售等环节中,数据分析贯穿始终。文章首先对《物流数据分析与应用》课程教学现状进行了分析,指出了课程中存在的问题,然后基于存在的问题构建了一个以提高物流数据分析能力为核心,以数据分析软件应用和多维度课程考核评价为支撑,以建设物流案例数据资源库、混合式教学线上线下融合、任务驱动应用实践为途径的教学改革方案,以期助力提升学生数据分析能力,培养更多符合岗位需求的应用型物流人才。With the wide application ofinformation technology in logistics management,data analysis ability has become the core ability in all positions oflogistics enterprises.Data analysis runs through logistics procurement,warehousing,transportation,distribution and sales and other links.The article first analyzes the teaching status of Logistics Data Analysis and Application.Secondly,based on existing problems,it constructs a teaching reform plan with the core of enhancing the logistics data analysis capability,the support of the application of data analysis software and the multi-dimensional course evaluation,and the ways of the construction oflogistics case data repositories,the integration of online and offline teaching,and task-driven application practices,aiming at improving students'data analysis capabilities and cultivating more application-oriented logistics talents that meet job requirements.

关 键 词：应用型人才 物流管理 数据分析 

分 类 号：F250[经济管理—国民经济] G642[文化科学—高等教育学]