数字经济与旅游业高质量发展  

Digital Economy and High-Quality Development of Tourism

作　　者：李穗菡[1] LI Sui-han(School of Management,Swan College of Central South University of Forestry and Technology,Changsha 410000,China)

机构地区：[1]中南林业科技大学涉外学院管理学院,湖南长沙410000

出　　处：《山西财经大学学报》2025年第S1期70-72,共3页Journal of Shanxi University of Finance and Economics

摘　　要：数字经济的快速发展对各行各业产生了深远影响,通过物联网、大数据、人工智能等数字技术驱动旅游业高质量发展,实现个性化推荐、精准营销和智能化管理等已是必然趋势。数字技术在旅游业的应用不仅能有效提升游客体验,还能促进旅游资源优化,推动旅游业完成跨界融合与可持续发展,并助力旅游业突破地理限制,实现全球市场协同互助,从而为旅游业带来更加广阔的发展空间。The rapid development of the digital economy has exerted a profound impact on various industries.It is an inevitable trend to drive the high-quality development of the tourism industry through digital technologies.The application of the digital technology in the tourism industry can not only effectively enhance tourist experience,but also promote the optimization of tourism resources,so as to achieve the high-quality development of tourism and realize global coordination.

关 键 词：数字经济 旅游数字化 旅游业高质量发展 

分 类 号：F592[经济管理—旅游管理] F49[经济管理—产业经济]