短视频与农村老年人数字消费观——基于生命历程的研究视角  

Short Video and Digital Consumption Concept of Rural Elderly——Based on the Perspective of Life Course

作　　者：马月飞 张晶[1] MA Yue-fei;ZHANG Jing(School of Journalismand Communication,Hebei Institute of Communications,Shijiazhuang 051430,China)

机构地区：[1]河北传媒学院新闻传播学院,河北石家庄051430

出　　处：《山西财经大学学报》2025年第S1期130-132,共3页Journal of Shanxi University of Finance and Economics

摘　　要：从生命历程理论视角出发调查华北地区老年人的消费观,梳理华北农村老年人在生命早期经历的人际与组织传播、中期经历的大众传播、晚期经历的新媒体传播下消费观的变化,发现其消费观从生命早期的艰苦朴素到生命中期消费主义精神的觉醒,再到生命晚期愿意为精神满足、生活舒服、能力提高而付费,表现出从物质满足到精神追求的变迁。This article empirically investigated the consumption views of elderly people in North China from the perspective of life course theory,and summarized the changes in consumption views of elderly people at three stages of transmission,reflecting the transfer of their thoughts from material satisfaction to spiritual pursuit.

关 键 词：短视频 农村老年人数字消费观 生命历程 

分 类 号：F724.6[经济管理—产业经济] F323.8[文化科学—传播学] G206