拉斯韦尔5W模式理论下普陀山观音文化走出去策略研究:基于多重层次分析法视角  

Research on the“Going Global”Strategy of Mount Putuo’s Guanyin Culture Under the Lasswell’s 5W Model Theory:A Multi-level Analysis Perspective

作　　者：乐悠悠 Le Youyou(Zhejiang Tourism and Health College)

机构地区：[1]浙江舟山群岛新区旅游与健康职业学院

出　　处：《普陀学刊》2024年第1期60-76,322,共18页

摘　　要：观音菩萨由于其悲悯众生、大慈大悲、法力无边的特性受到世界无数信众的无限崇拜和信仰,观音信仰具有维护和谐、构建人类命运共同体的积极宗教意义。而观音文化是中国佛教文化中独具魅力的形态之一,普陀山作为中国观音文化的重要道场之一,具有弘扬观音文化的诸多先天优势。但普陀山观音文化在走出去的进程中,需要正确解析传播过程中的传播主体、文化传播内涵、传播方式等不同要素。普陀山观音文化在浙江省、中国内地、东亚地区不同的地域层级进行文化交流与传播时,要因地制宜,制定不同的传播策略,选择不同的文化传播重点,如此才能最有效地让普陀山观音文化走的更远、走得更好。Guanyin Bodhisattva,revered by countless believers worldwide for her attributes of compassion,boundless mercy,and limitless supernatural powers,holds an infinite place of worship and faith.Guanyin's faith carries a positive religious significance in fostering harmony and constructing a shared human destiny.Guanyin culture is one of the captivating lineages within Chinese Buddhist culture,and Mount Putuo,as one of the significant spiritual sites for Guanyin culture in China,possesses inherent advantages for propagating Guanyin culture.However,in the process of taking Mount Putuo's Guanyin culture beyond its borders,it is essential to analyze various elements of the dissemination process,such as the disseminators,cultural content,and modes of dissemination.When Mount Putuo's Guanyin culture engages in cultural exchanges and dissemination at different geographical levels within Zhejiang Province,China's mainland,and East Asia,it is necessary to tailor dissemination strategies according to the specific contexts,select different focal points for cultural transmission,in order to cffectively promote the reach and impact of Mount Putuo’s Guanyin culture on a global scale.

关 键 词：观音文化 拉斯韦尔5W模式 层次分析 

分 类 号：B948[哲学宗教—宗教学]