中国电竞用户的民族主义叙事:话语杂糅与青年响应  

Nationalism Narratives of Chinese Esports Fans:Discourse Hybridity and Youth Response

作　　者：汪明磊 罗琳 曹帅英 WANG Minglei;LUO Lin;CAO Shuaiying

机构地区：[1]浙江大学传媒与国际文化学院 [2]浙江大学马克思主义学院

出　　处：《当代青年研究》2025年第2期67-84,共18页Contemporary Youth Research

基　　金：国家社科基金高校思政课研究专项“新时代大学生知识教育与信仰培育的关系研究”(21VSZ106)。

摘　　要：随着互联网的快速发展,电子竞技及其赛事在青年群体中产生了广泛影响。与传统体育相似,电子竞技中的民族主义叙事日渐凸显。文章通过对英雄联盟赛事粉丝的质性研究,发现中国电竞用户受到多种民族主义杂糅的影响。体育民族主义的为国争光属性,构成历史背景下的认同基础;网络民族主义的叙事话语,在内外环境的刺激下不断强化;粉丝民族主义的主动响应,推动主流文化与亚文化双向靠拢。中国电竞用户民族主义叙事的议题响应呈现赛区观念影响显著、多元对象认同并存、对“全华班”存在执念及在主流文化与亚文化之间拼贴和接轨等特征,影响具有多样性。未来需要积极引领叙事内容融入主流话语体系,推进青年群体的积极响应,探索实现电竞文化的健康发展。The proliferation of esports within digital societies has significantly influenced youth cultural dynamics.Mirroring traditional sports,esports nationalism manifests through increasingly salient discursive formations.A qualitative analysis of League of Legends fan communities demonstrates how Chinese enthusiasts negotiate blended nationalist ideologies:Sports-derived patriotic drives for national prestige cement historical identity foundations;Cyber-nationalist rhetoric intensifies through domesticinternational dialectics;Fan nationalism mediates mainstream-subcultural convergence.This phenomenon exhibits four constitutive tensions:hyper-territorial allegiance,multiplex identity coexistence,contested pride commodification,and boundary work reconciling official-popular discourses.Esports nationalism ultimately emerges as a polyphonic narrative matrix shaped by competing ideological currents.To harness its cultural potential,strategic interventions should integrate esports narratives into national discourse ecosystems while cultivating youth's critical engagement,thereby steering esports culture toward socially constructive trajectories that balance subcultural vitality with responsible patriotism.

关 键 词：电子竞技 电竞用户 民族主义 粉丝文化 英雄联盟 

分 类 号：G89[文化科学—体育学]