公交企业“五个精准”数字化运营管理体系探究  

Exploration of the "five precision" digital operation management system of public transport enterprises

作　　者：徐鑫 郑维 Xu Xin;Zheng Wei(Xi'an Public Transport Group Co.,Ltd.,Xi'an 710016)

机构地区：[1]西安市公共交通集团有限公司,西安710016

出　　处：《城市公共交通》2025年第3期41-46,共6页Urban Public Transport

摘　　要：随着时代的进步,城市公交客运市场发生着巨大的改变,特别是三年疫情(2019-2022年)之后,传统的城市公交运营模式已经很难满足公交企业现实需求,本文在详细说明城市公交企业所处客运市场环境的变化之后,强调了信息时代数据分析的重要性,进而明确提出公交企业“五个精准”数字化运营管理体系,并重点从五个重要环节所涉及的数据提炼、管控、分析、指导生产经营等角度展开论述,最后论证了该数字化运营管理体系是适应时代发展要求的,借助该运营管理体系,可实现公交企业“降本增效”和市民个性化出行需求的双赢目标。With the progress of the times,the urban public transport market has undergone tremendous changes,especially after the three-year epidemic(2019-2022),the traditional urban public transport operation mode has been difficult to meet the actual needs of public transport enterprises,this paper in detail explains the changes in the passenger transport market environment in urban public transport enterprises,emphasizes the importance of data analysis in the information age,and then clearly puts forward the"five accurate"digital operation management system of public transport enterprises,and focuses on the data extraction and control involved in the five important linksFinally,it is demonstrated that the digital operation management system is to meet the development requirements of the times,and with the help of the operation management system,the win-win goal of"reducing costs and increasing efficiency"of public transport enterprises and the personalized travel needs of citizens can be realized.

关 键 词：城市公交 数字化 精准分析 管理体系 

分 类 号：U491.17[交通运输工程—交通运输规划与管理] F273[交通运输工程—道路与铁道工程]