农产品包装设计的实践研究——以晋城连翘茶为例  

Research on Packaging Design of Agricultural Products——A Case Study of Jincheng Forsythia Tea

作　　者：吴超 WU Chao(Jincheng Institute of Technology,Jincheng,Shanxi 048000,China)

机构地区：[1]晋城职业技术学院,山西晋城048000

出　　处：《晋城职业技术学院学报》2025年第2期37-40,共4页Journal of Jincheng Institute of Technology

摘　　要：在乡村振兴战略的宏观背景下,探讨如何对农产品进行包装设计优化,从而实现文化价值的深度融入,提升其市场竞争力和价值,已成为亟待解决的关键问题。本文以晋城连翘茶为例,旨在提出一套切实可行的农产品包装设计策略,以增强其附加值,为乡村振兴战略在农业产业的深入推进提供助力。In the macro context of rural revitalization strategy,it has emerged as an urgent key issue to explore how to optimize the packaging design of agricultural products,achieve the deep integration of cultural value,and enhance their market competitiveness and value.Taking Jincheng forsythia tea as an example,the paper aims to put forward a set of practical strategies for packaging design of agricultural products,so as to enhance their added value and provide help for the in-depth promotion of rural revitalization strategy in the agricultural industry.

关 键 词：乡村振兴 农产品包装设计 品牌化 

分 类 号：J228[艺术—美术]