Health communication strategies in the digital era:Insights from the Paris Olympics  

作　　者：Yijun Chen 

机构地区：[1]School of Journalism and Communication,Shanghai University,Shanghai 200072,China

出　　处：《Journal of Sport and Health Science》2025年第1期61-63,共3页运动与健康科学(英文)

基　　金：supported by the Ministry of Education in China Project of Humanities and Social Science(Grant No.23YJC860005).

摘　　要：1.Introduction Sports mega-events should transcend mere celebrations and generate lasting societal impacts.The“post-Olympic”era legacies often become focal points of global interest.1,2 As the apex of international multi-sport events,the Olympics offer an unparalleled opportunity to shift societal health behaviors.When spectators are motivated to engage in sports and elevate their understanding of athletics through the event,it constitutes the Olympics’most significant legacy.3 The 2024 Paris Olympics emerged as a global showcase for pioneering health communication strategies,utilizing digital media to advance physical fitness and sports knowledge.This article delves into the digital health communication strategies employed during the Paris Olympics and proposes policy recommendations to amplify global public health benefits.

关 键 词：sports knowledge shift societal health behaviorswhen health communication digital media public health benefits Olympic legacy 

分 类 号：G80[文化科学—运动人体科学] G811.21[文化科学—体育学]