文旅深度融合发展的驱动力研究——以湖南省为例  

On the Driving Forces of Deep Integration of Culture and Tourism——A Case Study of Hunan Province

作　　者：贺小荣[1] 崔扬 HE Xiaorong;CUI Yang(College of Tourism,Hunan Normal University,Changsha 410081,Hunan,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《四川旅游学院学报》2025年第3期7-13,共7页Journal of Sichuan Tourism University

基　　金：国家社会科学基金文化遗产专项重大项目“文化遗产赋能经济社会发展的机制和路径研究”,项目编号:24VWB026。

摘　　要：文旅深度融合是文旅产业高质量发展的重要举措。湖南作为文旅资源大省,实现文旅深度融合发展是新时代区域经济转型升级与文化软实力提升的关键路径。文章通过梳理湖南文旅资源概况、文旅产业发展现状及存在问题,发现湖南省文旅融合驱动力体系呈现内外协同、多要素联动的特征:内部以资源独特性为支撑,以市场需求为导向,以跨界创新为突破,构建差异化竞争力;外部依托政策支持、技术变革与社会趋势的复合作用,拓展发展空间,促进湖南从资源大省向文旅强省的跃迁。未来湖南省文旅深度融合可以从优化顶层设计、打造文化IP品牌、科技赋能发展、培育创新业态、完善保障机制等方面开展实践探索与创新。本研究为促进湖南文旅深度融合发展提供了理论框架与实践路径,对中西部地区文旅高质量发展具有参考意义。The deep integration of culture and tourism is a critical initiative for the high-quality development of the cultural tourism industry.Hunan,as a province with a wealth of cultural tourism resources,is a prime example of this integration.The realization of the integration is a pivotal avenue for the transformation and upgrading of the regional economy and the enhancement of cultural soft power in the new era.A comprehensive review of Hunan s cultural tourism resources,current industry developments,and existing challenges is conducted to ascertain the driving forces behind culture and tourism integration in the province.The analysis reveals the presence of internal and external synergies and multi-factor linkages.Internally,the uniqueness of the resources,market demand,and cross-boundary innovation are instrumental in fostering differentiated competitiveness.Externally,the development space is expanded and Hunan s transition to a robust cultural tourism province is facilitated by the composite effect of policy support,technological change,and social trends.Future practices in Hunan should focus on optimizing top-level design,cultivating cultural IP brands,leveraging technology,fostering innovation,and improving support mechanisms.This study offers a theoretical framework and practical path for the deep integration of culture and tourism in Hunan,serving as a reference for other regions in central and western China.

关 键 词：文旅融合 深度融合 驱动力 实践路径 

分 类 号：F590[经济管理—旅游管理]