数字沉浸式文旅产业的演进路径、发展动因及作用特征  

The Evolution Path,Development Motivation and Functional Characteristics of Digital Immersive Cultural Tourism Industry

作　　者：伍蕾[1] 赵漫 WU Lei;ZHAO Man(College of Tourism,Hunan Normal University,Changsha 410081,Hunan,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《四川旅游学院学报》2025年第3期32-39,共8页Journal of Sichuan Tourism University

基　　金：国家社科基金一般项目“数字沉浸式场景下文化与旅游深度融合发展机制研究”,项目编号:23BGL182。

摘　　要：数字沉浸式文旅产业的出现,将数字技术和文化内容深度融合,开启了人类探索虚拟现实、前沿技术集成与新兴产业生态的破壁之路。文章系统梳理了数字沉浸式文旅产业认知框架,发现其演进路径不仅外显于沉浸营造技术方式的进步,也内植于场景本身的内涵变迁。在技术支持、产业升级、政策指导三项动因推动下,不仅促进文化和旅游深度融合,激发文旅产业创新创意,更是提升了文旅服务效能。其结论不仅深化了数字文旅理论研究,更为新时代中国式现代化建设和文旅产业高质量发展提供了理论借鉴和应用参考。The advent of the digital immersive cultural tourism industry,marked by the deep integration of digital technology and cultural content,has paved the way for human exploration of virtual reality,cutting-edge technological integration,and the emergence of industrial ecology,thereby transcending conventional boundaries.This paper systematically combs the cognitive framework of digital immersive cultural tourism industry and finds that its evolution path is not only manifested in the progress of immersion construction technology,but also embedded in the connotation changes of the scene itself.Driven by the three motivations of technical support,industrial upgrading and policy guidance,it not only promotes the deep integration of culture and tourism,stimulates the innovation and creativity of the cultural tourism industry,but also improves the service efficiency of cultural tourism.Its conclusion deepens the theoretical research of digital cultural tourism,and provides theoretical reference and application reference for Chinese modernization construction and high-quality development of cultural tourism industry in the new era.

关 键 词：数字沉浸式文旅 演进路径 发展动因 作用特征 

分 类 号：F590[经济管理—旅游管理]