新质生产力赋能乡村旅游高质量发展的路径研究——以湖南省益阳市清溪村为例  

On the Path of Empowering High-Quality Development of Rural Tourism through New Quality Productivity——A Case Study of Qingxi Village in Hunan Province

作　　者：刘紫颖 罗芬[1] LIU Ziying;LUO Fen(National Park and Tourism College,Central South University of Forestry and Technology,Changsha 410001,Hunan,China)

机构地区：[1]中南林业科技大学国家公园与旅游学院,湖南长沙410001

出　　处：《四川旅游学院学报》2025年第3期48-52,共5页Journal of Sichuan Tourism University

基　　金：文化和旅游部2024年全国文化艺术职业教育和旅游职业教育提质培优行动计划支持项目“‘文学+旅游’融合下益阳市清溪村‘新时代山乡巨变’典范打造的路径研究”。

摘　　要：乡村旅游高质量发展不仅是推动乡村振兴的重要手段,也是实现乡村产业兴旺、生态宜居和乡风文明的有效途径。新质生产力是乡村旅游高质量发展的强大动力,乡村旅游高质量发展符合新质生产力的价值追求。但湖南省益阳市清溪村在新质生产力赋能乡村旅游高质量发展的进程中还面临着景区发展规划不完善,农文旅深度融合欠缺,营销手段传统,数字文旅落地推进滞缓等问题,文章对此提出了对应的解决路径,力争破除当前所面临的现实困境及挑战,构建新质生产力赋能乡村旅游高质量发展的路径体系。The high-quality development of rural tourism is not only an important means of promoting rural revitalization,but also an effective way to realize the prosperity of rural industries,ecological livability and rural civilization.New quality productivity is the fundamental driving force for the high-quality development of rural tourism,and the high-quality development of rural tourism conforms to the value pursuit of new quality productivity.Nevertheless,Qingxi Village in Yiyang City,Hunan Province,is currently experiencing certain challenges in its endeavors to empower rural tourism with new quality productivity.These challenges encompass such aspects as the inadequacy of scenic spot development planning,the absence of deep integration of agriculture,culture and tourism,the utilization of conventional marketing methodologies,and the gradual advancement of digital cultural tourism.This paper presents corresponding solutions to the current practical difficulties and challenges,and constructs a path system for empowering rural tourism with new quality productivity.

关 键 词：新质生产力 乡村旅游 高质量发展 乡村振兴 数字文旅 

分 类 号：F590[经济管理—旅游管理]