新质生产力视角下北京时尚产业发展分析  

Analysis of the Development of Beijing Fashion Industry from the Perspective of New Quality Productive Forces

作　　者：刘传岩 陈文晖 Liu Chuanyan;Chen Wenhui(Zhongzi Management Consulting Co.,Ltd,Beijing,100048;Beijing Institute of Fashion Technology,School of Fashion Research,Beijing,100029)

机构地区：[1]中咨管理顾问有限责任公司,北京100048 [2]北京服装学院时尚研究院,北京100029

出　　处：《科技智囊》2025年第3期20-26,共7页Think Tank of Science & Technology

摘　　要：[研究目的]新质生产力的提出与新发展理念高度契合,为我国产业高质量发展提出了新要求,也为时尚产业的发展提供了全新的思路和方向。如何适应新质生产力的发展要求,成为时尚产业发展的重大战略问题。[研究方法]以定性与定量相结合的方法对新质生产力的概念、构成,以及新质生产力与时尚产业的关系进行了论证分析,并结合新质生产力的发展要求,用比较法指出了北京市时尚产业发展在劳动者队伍建设、劳动资料优化、数据资源升级等方面存在的问题。[研究结论]时尚产业作为北京新兴产业的典型代表,是经济高质量发展的重要引擎之一,在推进城市建设方面发挥着日益突出的作用。但是,北京时尚产业传统的发展模式和经营理念无法很好地适应当今错综复杂、形势多变的市场环境。基于新质生产力的视角,北京应从加强时尚产业人力队伍建设、推动前沿技术和关键设备不断更新、发挥时尚产业数据潜能等方面推进时尚产业发展。[Research purpose]The proposal of new quality productive forces is highly compatible with the new development concept,which puts forward new requirements for the high-quality development of China's industries and provides new ideas and directions for the development of the fashion industry.How to adapt to the development requirements of new quality productive forces has become a major strategic issue for the development of the fashion industry.[Research method]The research discusses and analyzes the concept and composition of new quality productive forces,as well as the relationship between new quality productive forces and the fashion industry,using a combination of qualitative and quantitative methods.Combined with the development requirements of new quality productive forces,using comparative methods,it points out the problems in the construction of the labor force,optimization of labor materials,and upgrading of data resources in the development of Beijing's fashion industry.[Research conclusion]The fashion industry,as a typical representative of emerging industries in Beijing,is one of the important engines for high-quality economic development and plays an increasingly prominent role in promoting urban construction.However,the traditional development model and business philosophy of Beijing's fashion industry cannot adapt well to today's complex and ever-changing market environment.From the perspective of new quality productive forces,Beijing should promote the development of the fashion industry by strengthening the construction of the fashion industry workforce,advancing the continuous updating of cutting-edge technologies and key equipment,and tapping into the potential of fashion industry data.

关 键 词：新质生产力 新兴产业 科技创新 时尚产业 全要素生产率 数字经济 

分 类 号：F062.9[经济管理—政治经济学]