智能媒体语境下公益短视频传播困境与策略  

Research on the dilemma and strategy of public welfare short video communication in the context of intelligent media

作　　者：陈李鹏 CHEN Li-peng(Liming Vocational University,Quanzhou,Fujian,362000,China)

机构地区：[1]黎明职业大学,福建泉州362000

出　　处：《闽西职业技术学院学报》2025年第1期20-23,共4页Journal of Minxi Vocational and Technical College

基　　金：福建省教育厅中青年教师教育科研项目“智能媒体语境下短视频公益传播困境与策略研究(课题编号:JAS19680)”;2022年福建省职业教育研究课题(课题编号:TD2022036)。

摘　　要：当前,短视频已成为人们交流沟通、商业经营的重要平台。公益文化立足于公众参与和媒体推广,将公益文化的项目、主体、内容、价值等通过短视频创作进行故事挖掘与内涵提炼,进而以智能媒体为平台进行公益文化传播推广。同时,从公益短视频传播的现有困境、内容开发、传播策略、媒体运行等角度入手,在智能媒体语境下,公益短视频传播应构建个性化的智能生产路径,做好数字化运营,智能防控公益短视频传播的数据侵权风险。At preseat,short video has become an important platform of communication and business for people.The project,subject,content,and value of public welfare culture are explored and refined through short video creation,and then the public welfare culture is spread and promoted on the platform of intelligent media.From the perspective of the existing dilemma,content development,communication strategy,media operation,etc.of public welfare short video communication,this paper proposes that public welfare short video communication should build personalized intelligent production approaches,improve digitalized operation,and prevent the risks of data torts in the context of intelligent media.

关 键 词：智能媒体 公益短视频 公益传播 推广策略 

分 类 号：G206[文化科学—传播学]