反腐电视专题片的叙事策略和传播策略分析——以《持续发力纵深推进》为例  

Analysis of narrative strategy and communication strategy of anti-corruption TV feature film——Taking Continuing to Push Forward in Depth as an example

作　　者：康璇 KANG Xuan(Editorial Office,CPC Leshan Municipal Party School,Leshan,Sichuan,614000,China)

机构地区：[1]中共乐山市委党校编辑部,四川乐山614000

出　　处：《闽西职业技术学院学报》2025年第1期38-43,共6页Journal of Minxi Vocational and Technical College

摘　　要：党的十八大以来,中国共产党系统推进惩治和预防腐败体系建设。反腐电视专题片《持续发力纵深推进》深切观照现实问题,真实反映正风肃纪反腐工作,体现紧凑的叙事策略和全媒体时代高效传播策略。在叙事中,《持续发力纵深推进》以观照现实热点为前提,通过限知视角和全知视角交叉叠加、线性结构和板块结构相互交织、影像画面与解说台词相互融合,既分析案情的脉络又深挖问题的根源,将政治意图和社会回应融入到现象与思考中。在传播中,《持续发力纵深推进》抓住热点,通过品质化的摄制、品牌化的形象、多元化的传播载体,实现从聚变到裂变的传播效果。Since the 18th CPC National Congress,the Communist Party of China has systematically promoted the development of a system for punishing and preventing corruption.The anti-corruption TV feature film Continuing to Push Forward in Depth deeply cares about the real problems,truly reflects the anti-corruption work,and embodies compact narrative strategy and efficient communication strategy in the all-media era.In the narrative,on the premise of taking into account the hot spots of reality,it analyzes the context of the case and digs the root of the problem through the overlapping of omniscient and limited perspective,the interweaving of plate structure and linear structure,and the integration of image and narrative lines,and integrates political intentions and social responses into phenomena and thinking.In the communication,it captures the hot spot,through quality shooting,brand image,and diversified communication carriers,to achieve the transmission effect from fusion to fission.

关 键 词：反腐 电视专题片 叙事策略 传播策略 

分 类 号：G222[文化科学]