数字媒体时代主流意识形态风险防范机制建构  

Construction of risk prevention mechanism of mainstream ideologyin digital media era

作　　者：陈新宇 CHEN Xinyu(School of Marxism,Hefei Normal University,Hefei 230001,China)

机构地区：[1]合肥师范学院马克思主义学院,安徽合肥230001

出　　处：《重庆理工大学学报(社会科学)》2025年第3期68-77,共10页Journal of Chongqing University of Technology(Social Science)

基　　金：安徽省哲学社会科学青年规划项目“全媒体时代意识形态风险防范机制建构研究”(AHSKYQ2023D028)。

摘　　要：随着数字媒体时代的来临,我国主流意识形态面临日益复杂的风险挑战。作为数字技术与媒体深度融合的产物,数字媒体为推动主流意识形态传播带来新的机遇,但同时也会引发诸多风险问题:数字媒体的异化引发主流意识形态被边缘化的危机、数字话语赋权的过载导致主流意识形态话语权的消解、数字舆论生态重塑致使主流意识形态传播风险不断加剧、传媒功能的娱乐化倾向解构主流意识形态的理性权威。为此,应当充分发挥主流意识形态风险防范的要素联动,依据数字媒体时代的内涵特征建构主流意识形态风险防范机制,逐步塑造接受与分析、决策与应对、反馈与调适、评价与总结等阶段的机制建构,以在数字媒体时代有效维护我国主流意识形态安全。With the advent of the digital media era,China mainstream ideology faces increasingly complex risks and challenges.As a product of the deep integration of digital technology and media,digital media brings new opportunities for promoting the dissemination of mainstream ideology,but it also triggers numerous risk issues.The alienation of digital media leads to the crisis of mainstream ideology being marginalized;the overload of digital discourse empowerment results in the erosion of mainstream ideologyvoice power;the reshaping of the digital public opinion ecosystem intensifies the risks associated with the dissemination of mainstream ideology;and the entertainment-oriented tendencies in media functions undermine the rational authority of mainstream ideology.Therefore,it is necessary to fully leverage the element synergy in risk prevention for mainstream ideology,construct a risk prevention mechanism based on the characteristics of the digital media era,and gradually build mechanisms for reception and analysis,decision-making and response,feedback and adjustment,evaluation and summary,to effectively safeguard China mainstream ideological security in the digital media age.

关 键 词：数字媒体时代 主流意识形态 风险防范 要素 机制 

分 类 号：D64[政治法律—政治学] G41[政治法律—中外政治制度]