水肥一体化技术采纳行为研究——以北京蔬菜种植户为例  

Study on farmers’adoption behavior of water and fertigation technology:Taking vegetable planters in Beijing as an example

作　　者：王洁琼 冯献[1] 李瑾[1] WANG Jie-qiong;FENG Xian;LI Jin(Information Technology Research Center,Beijing Academy of Agriculture and Forestry Sciences,Beijing 100097,China;Information Center,All China Federation of Supply and Marketing Cooperatives,Beijing 100070,China)

机构地区：[1]北京市农林科学院信息技术研究中心,北京100097 [2]中华全国供销合作总社信息中心,北京100070

出　　处：《湖北农业科学》2025年第3期207-215,共9页Hubei Agricultural Sciences

基　　金：北京市产业经济与政策创新团队项目(BAIC11-2022);北京市博士后工作经费资助项目(2020-ZZ-102)。

摘　　要：系统梳理国内外关于水肥一体化技术的已有研究进展,制定理论框架与研究假设,进一步基于理性行为理论与计划行为理论,利用北京市蔬菜种植户微观调查数据,运用Logitstic模型分析蔬菜种植户水肥一体化技术采纳行为,识别产业组织、品牌经营、降低肥料用量、政府宣传、政府补贴关键影响因素,提出加强蔬菜组织体系与品牌经营体系建设,强化水肥一体化技术宣传推广,提升政府补贴力度等建议。The existing research progress on water-fertilizer integration technology at home and abroad was systematically reviewed,the theoretical framework and research hypothesis were formulated,and based on the theory of rational behavior and planned behav-ior,micro-survey data of vegetable farmers in Beijing City were used to analyze the adoption behavior of water-fertilizer integration technology of vegetable planters by Logitstic model.Key influencing factors such as industrial organization,brand management,reduc-ing fertilizer usage,government publicity,and government subsidies were identified.It was suggested to strengthen the construction of vegetable organization system and brand management system,the publicity and promotion of water-fertilizer integration technology and government subsidies.

关 键 词：水肥一体化技术 采纳行为 影响因素 Logistics模型 蔬菜种植户 北京市 

分 类 号：F326.13[经济管理—产业经济] F323.3