女性与“冰雪体育旅游热”的交融探索  

Exploration on the Integration of Women and "Ice and Snow Tourism Craze"

作　　者：王迪 WANG Di(College of Sports Science Harbin Normal University,Harbin Heilongjiang 150000,China)

机构地区：[1]哈尔滨师范大学体育科学学院,黑龙江哈尔滨150000

出　　处：《冰雪体育创新研究》2025年第1期42-44,共3页Research on innovation of ice snow sports

摘　　要：近年来,“冰雪体育旅游热”在国内外持续升温,成为促进体育旅游和经济发展的新亮点。本文旨在分析女性参与冰雪体育旅游的多种原因、旅游中展现出的独特偏好、需求和行为特征以及促进和制约女性参与冰雪体育旅游的因素等。在这一背景下,发现女性群体在冰雪体育旅游市场中的地位逐渐凸显,她们的需求和特点为冰雪体育旅游带来了新的活力。从而指出女性参与冰雪体育旅游对推动体育产业多元化发展和促进社会性别平等所作出的积极贡献,并结合当前女性与“冰雪体育旅游热”的交融探索中所面临的多种问题提出促进女性持续参与冰雪体育旅游的策略和建议。In recent years, the "ice and snow sports tourism fever" has continued to heat up at home and abroad, becoming a new bright spot to promote sports tourism and economic development.This article aims to analyze the various reasons for women's participation in ice and snow sports tourism, the unique preferences, needs, and behavioral characteristics exhibited in tourism, as well as the factors that promote and restrict women's participation in ice and snow sports tourism. In this context, found that women groups in the ice and snow sports tourism market position gradually highlighted, their needs and characteristics for the ice and snow sports tourism has brought new vitality. It points out that women's participation in ice and snow sports tourism contributes to the diversified development of the sports industry and the promotion of gender equality. And combined with the current women and "ice and snow sports tourism hot" in the integration of exploration faced with a variety of issues to promote women continue to participate in ice and snow sports tourism strategy and recommendations.

关 键 词：冰雪体育旅游 女性 体育消费 体育产业 

分 类 号：G86[文化科学—体育训练]