数字文旅空间的叙事策略实践路径研究  

Research on Practical Approaches for Narrative Strategies in Digital Cultural Tourism Spaces

作　　者：张苏文 王磊 ZHANG Suwen;WANG Lei

机构地区：[1]上海外国语大学贤达经济人文学院

出　　处：《当代美术家》2025年第2期58-67,共10页Contemporary Artists

基　　金：2024年度上海外国语大学贤达经济人文学院校级科研项目“上海大都市圈文旅产业协同发展水平测度与对策研究”(项目编号:XdKY246713)阶段性成果。

摘　　要：当代数字技术的迅猛发展正深刻重构文旅产业的生态格局与文化传播范式。随着虚拟现实(VR)、增强现实(AR)、人工智能等技术的成熟应用,文旅空间已突破物理边界的限制,逐步演变为虚实交融、主客互动的复合型叙事载体。本研究以数字文旅空间为研究对象,基于空间叙事理论,系统探讨其叙事策略的实践路径,旨在丰富数字文旅领域的空间叙事体系,并为设计与运营提供理论指导。研究首先梳理空间叙事理论的演进脉络,其次,分析其在数字文旅空间应用的可行性与优势;再次,比较数字文旅空间与传统文旅空间在叙事媒介、时空处理、互动参与、情感体验及传播推广等方面的差异性;最后,提出数字文旅空间的叙事策略的实践路径。研究结果表明,数字文旅空间的叙事策略实践路径应从技术赋能、内容创新与用户参与三个维度综合考虑,形成虚实融合、层次分明、互动共创的叙事体系,从而为文旅融合发展提供理论支撑与实践指导。该研究不仅弥补了现有空间叙事理论在数字环境下应用的不足,也为数字文化遗产保护、沉浸体验设计和跨媒介叙事实践提供了新的思路和方法。The rapid development of contemporary digital technologies is profoundly reshaping the ecological landscape and cultural communication paradigms of the cultural tourism industry.With the mature application of technologies such as virtual reality(VR),augmented reality(AR),artificial intelligence,cultural tourism spaces have transcended physical boundaries,evolving into hybrid narrative platforms that integrate virtual and physical elements while fostering host-guest interactions.This study takes digital cultural tourism spaces as its research subject and systematically explores practical approaches for their narrative strategies based on spatial narrative theory.The research aims to enrich the spatial narrative framework in the digital cultural tourism domain and provide theoretical guidance for its design and operation.Firstly,the study traces the evolution of spatial narrative theory.Secondly,it analyzes the feasibility and advantages of applying this theory to digital cultural tourism spaces.Thirdly,it compares the differences between digital and traditional cultural tourism spaces in terms of narrative media,spatiotemporal manipulation,interactive engagement,emotional experience,and dissemination strategies.Finally,practical approaches for narrative strategies in digital cultural tourism spaces are proposed.The findings indicate that the practical approaches of narrative strategies in digital cultural tourism spaces should holistically address three dimensions:technological empowerment,content innovation,and user participation.This approach fosters a cohesive,multi-layered,and interactive narrative system that integrates virtual and physical elements,thereby offering theoretical and practical insights for the integrated development of culture and tourism.This research not only addresses gaps in the application of spatial narrative theory within digital contexts but also provides novel ideas and methodologies for digital cultural heritage preservation,immersive experience design,and transmedia narrative practic

关 键 词：数字文旅 空间叙事 文旅融合 叙事策略 实践路径 沉浸式体验 

分 类 号：G206[文化科学—传播学]