文旅融合背景下剧本游沉浸式体验的演化发展  

The Evolutionary Development of Scripted Tourism's Immersive Experiences in the Context of Cultural-tourism Integration

作　　者：王圣彧 房宝金 WANG Shengyu;FANG Baojin

机构地区：[1]上海视觉艺术学院 [2]上海视觉艺术学院图文信息中心 [3]《上海视觉》编辑部

出　　处：《当代美术家》2025年第2期81-91,共11页Contemporary Artists

基　　金：中国工艺美术学会工艺美术科研课题实践类一般项目“数智化展示助推非遗工艺文献传播的实践研究”(课题编号:CNACS2024-II-50);2025年上海市教育科学研究一般项目“非遗数智化展示赋能高校美育浸润研究”(课题编号:C2025037);上海市高等教育学会规划课题“数字化展示赋能非遗活化全路径研究”(课题编号:1QYB24087)阶段性研究成果。

摘　　要：在文旅融合背景下,沉浸式体验成为文化旅游创新的重要方向。剧本游是剧本杀的衍生形式,也是新兴的沉浸式文旅体验形式。本文通过文献研究、案例分析与理论归纳,梳理了剧本游模式的发展历程。基于沉浸式体验框架,从空间、系统、叙事和社交四个维度比较剧本杀与剧本游,揭示其演化过程:空间沉浸从实地、实景向实境演化,系统沉浸从规则引导向任务驱动演化,叙事沉浸从角色体验向情境体验演化,社交沉浸从简单互动向整体交互演化。结合文旅融合发展动力、消费升级与技术赋能趋势,本文推演了剧本游沉浸式体验进一步演化的方向:空间沉浸的地方化与虚实共生,系统沉浸的融合化与智能化,叙事沉浸的IP化与交互化,社交沉浸的共创化与跨媒介延伸。基于剧本游沉浸式体验的研究为其设计提供了理论参照。In the context of cultural-tourism integration,immersive experiences have become a key direction for innovation in cultural tourism.Scripted tourism is a derivative form of scripted murder games(Jubensha)and represents a new type of immersive cultural tourism experience.This article systematized the developmental history of the scripted tourism model through literature research,case analysis,and theoretical induction.Based on the immersive experience framework,this study compares scripted murder games and scripted tourism from four dimensions—spatial,systemic,narrative,and social,revealing their evolutionary process:spatial immersion evolving from real site to site-specific to environment-enhanced realizations,systemic immersion shifting from rule-based guidance to task-driven engagement,narrative immersion progressing from character-centric roleplay to contextually embedded scenario experiences,and social immersion evolving from basic interaction to integrated interaction.Combining the driving forces of cultural-tourism integration,consumption upgrading,and technological enablement trends,this article extrapolates the future evolutionary directions of scripted tourism's immersive experiences:localization and the integration of virtual and real environments of spatial immersion,integration and intelligent enhancement of systemic immersion,IP-based development and interactive transformation of narrative immersion,and co-creation and cross-media extensions of social immersion.The research on scripted tourism's immersive experiences provides theoretical references for its design.

关 键 词：文旅融合 剧本杀 剧本游 沉浸式体验 文化旅游 沉浸产业 

分 类 号：F592.7[经济管理—旅游管理] F59[经济管理—产业经济]