适应在云端:在闽台青的内地社交媒体使用与中华文化认同研究  

Adaption in Social Network Sites:A Study on Mainland Chinese Social Media Usage and Chinese Cultural Indentity among Taiwan Youth in Fujian

作　　者：叶秀端 苏培芳 胡冰 Ye Xiuduan;Su Peifang;Hu Bing

机构地区：[1]泉州师范学院文学与传播学院 [2]华侨大学新闻与传播学院

出　　处：《台湾研究》2025年第1期95-110,共16页Taiwan Studies

基　　金：福建省社会科学基金一般项目“数字媒介使用视角下台湾青年的中华文化认同研究”(项目批准号:FJ2022B137)阶段性成果。

摘　　要：社交媒体搭建起了两岸相互沟通的桥梁,成为中华文化传播的重要载体,对于促进两岸融合发展具有重要作用。本研究选取在闽台湾青年作为研究对象,从媒介使用的视角切入,采用问卷调查法探究在闽台青的内地社交媒体使用对其中华文化认同的影响机制,为进一步提升台湾青年中华文化认同提供依据。研究发现,在闽台青的内地社交媒体使用对其中华文化认同具有显著正向影响,文化智力在两者之间起到了中介作用。具体而言,在闽台青内地社交媒体使用模式中的信息传播、社交互动、休闲娱乐对其中华文化认知具有显著正向影响,信息传播、社交互动对其中华文化情感、中华文化行为具有显著正向影响,内地社交媒体使用强度对其中华文化认知、情感、行为均具有显著正向影响。因此,可充分利用内地社交媒体平台、发挥文化智力中介作用,提升在闽台青的中华文化认同。Social media has built a bridge for mutual communication across the strait,becoming an important vehicle for the dissemination of Chinese culture,and plays a significant role in promoting the integrated development of Fujian and Taiwan.This study selects Taiwan youth in Fujian as the research subject,approaches from the perspective of media usage,and employs the questionnaire survey method to explore the impact mechanism of China' Mainland social media use on the Chinese cultural identity of Taiwan youth in Fujian,providing a theoretical basis for further enhancing the Chinese cultural identity of Taiwan youth in Fujian.The research found that the use of China' Mainland social media by Taiwan youth in Fujian has a significant positive impact on their Chinese cultural identity,and cultural intelligence plays a mediating role between the two.Specifically,the patterns of China' Mainland social media use among Taiwan youth in Fujian,such as information dissemination,entertainment,and social interaction,have a significant positive impact on their cognition of Chinese culture.Information dissemination and social interaction have a significant positive impact on their emotions and behaviors related to Chinese culture.The intensity of mainland social media use also has a significant positive impact on cognition,emotions,and behaviors related to Chinese culture.Therefore,it is possible to make full use of mainland social media platforms and leverage the mediating role of cultural intelligence to enhance the Chinese cultural identity among Taiwan youth in Fujian.

关 键 词：两岸融合发展 台湾青年 社交媒体 中华文化认同 

分 类 号：D618[政治法律—政治学] G206.3[政治法律—中外政治制度]